Senior B2B Marketing Manager

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
The Role
As Afterpay's Senior B2B Marketing Manager you will deliver successful B2B marketing and growth programs, campaigns and partnerships targeted to ANZ merchant accounts and prospects, to achieve business engagement and growth targets while providing an excellent merchant experience. This role is responsible for the scaled, cross-functional programs and campaigns which drive merchant acquisition and revenue expansion.
You Will

• Own strategy, planning and execution for integrated marketing campaigns across the ANZ region, to drive both merchant acquisition and revenue growth
• Own strategy, planning and execution of merchant contact strategy programs, partnering with cross-functional teams to deliver growth opportunities across the merchant lifecycle
• Strategic planning, implementation and reporting of merchant acquisition campaigns, including integrated ABM programs, both within the ANZ team and in collaboration with the global marketing team
• Development and delivery of regional lead nurture programs, in collaboration with the global marketing team
• Managing local execution of partnership campaigns focused on new merchant acquisition
• Owning production of content, case studies and assets to support merchant engagement and acquisition objectives, collaborating and aligning with regional and global stakeholders, including ongoing management and optimisation of the Afterpay for Business website
• Deliver scaled programs to educate and drive adoption of Afterpay's merchant product suite
• Collaborate with analytics and research teams to deliver merchant insights, positioning Afterpay as a true strategic partner
• Own the implementation of a range of marketing tools to enable programs of work throughout cross-functional teams
• Act as the B2B lead for trade marketing campaigns, including Afterpay Day
• Work with cross-functional partners to develop measurement initiatives to analyse and optimise performance in order to rapidly scale successful programs and learnings

You Have

• 8+ years of relevant B2B marketing experience
• Solid understanding of the marketing and sales funnels
• Experience with wide range of B2B marketing strategies and tactics, including lifecycle marketing, ABM, content marketing and more
• Demonstrated success in managing complex and multi-faceted marketing programs with the ability to drive projects through completion
• Superior organisational, conflict resolution, time management, and negotiation skills
• Superior oral and written communication skills with an eye for detail
• Ability to work independently and manage multiple priorities, while communicating regularly to global teams
• Proven record of delivering on measurable marketing results
• Ability to manage time, deliver on budget and work on multiple priorities in an ambiguous environment
• Experience working in a fast-paced and cross functional organisation
• Knowledge of Salesforce is highly regarded
• This role reports to the B2B GTM Director, and has one direct report

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to identity or other legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block is a globally distributed company and this role will require working with other employees in multiple time zones. You may be required to perform work outside of normal business as part of this role
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Check out benefits at Block.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.