(Senior) Digital Marketing Manager - CRM (m/f/d)

About the Job

We’re looking for an experienced (Senior) Digital Marketing Manager - CRM (m/f/d) to join our Marketing team and develop its customer relationship strategies. In your day-to-day work, you’ll focus on ensuring a smooth life cycle journey of the customers of our portfolio companies and get the opportunity to contribute to various projects.

Our Marketing team includes a group of curious, data-driven experts who help our portfolio companies grow their customer base. The team covers all areas of programmatic paid media, customer experience tactics, demand generation, marketing automation & MarTech, and Marketing Ops.

High performance, Motivation, creativity, and openness encapsulate our values and culture. That’s why we encourage you to bring yourself to work. Join a multinational team of bright individuals and be inspired to grow, innovate, and take responsibility from the get-go.

In this role, you’ll:

• Develop and execute customer communication and retention strategies for our portfolio companies and clients, optimising engagement and lifetime value
  Evaluate online marketing tools’ providers and recommend the best suitable options, including implementation planning, integration, and data handling for optimal marketing automation
  Leverage A/B testing and experimentation to refine messaging, audience targeting, and ad creatives for better campaign performance
  Collaborate with cross-functional teams (design, content, product, and analytics) to align marketing efforts with business objectives
  Prepare regular reviews and presentations of your findings to key stakeholders, providing actionable insights and strategic recommendations

Your Profile:

• Several years of experience in digital marketing, CRM, and customer lifecycle management, with a strong understanding of retention and engagement strategies
• Hands-on experience in customer segmentation, personalization strategies, and marketing automation platforms (e.g., HubSpot, Salesforce, Braze, or similar)
• Motivated by constant innovation, systematic testing and optimisation along the entire customer lifecycle
• Experience in setting up and implementing new tools and infrastructures
• Ability to adapt a fast-paced approach to a wide range of corporate, SMB and startup environments
• Eager to challenge the status quo and driven to set new standards
• Open for frequent travel (within Europe and the UK)
• Experience designing and implementing marketing campaigns across paid or other growth marketing channels is considered highly advantageous
• Business fluent German and English language skills 
  

Please note that we’re looking for support in our Berlin office. Eligibility to work in the EU is required.

How we invest in your success:

• Shape the Future of Innovation: Take the lead on game-changing projects across top and emerging companies in Europe and the UK.
• Collaborate with Industry Experts and Generalists: Work alongside a team of bright and highly motivated professionals that bring diverse experience and international backgrounds to spark innovation and maximise learning.
• Accelerate Your Career Journey: From hands-on and diverse projects to tailored training sessions, we equip you with the skills to grow.
• Champion Progress: Have a new tool or idea in mind? Let’s test it! With a significant R&D budget, you’ll have the freedom to pioneer new technologies in our operational processes.
• Exchange and Discover: From shared meals with the Team to frequently hosted meetups, you’ll build lasting connections through regular events and dynamic knowledge-sharing opportunities.
• Take Ownership and Pave the Way: We give you the tools and structures you need, but encourage creativity and value autonomy in the implementation of our projects. 

Apply below and become a part of our success story!

Our Commitment to Diversity and Inclusion

Project A is committed to diversity and equal opportunities for all – applicants and employees alike. We value humans – with all our glorious multifaceted backgrounds, perspectives, and experiences. Our diverse team has different ethnic and cultural origins, gender identities, sexual orientations, family arrangements, religious and political affiliations, socioeconomic statuses, age groups, and abilities. With 32 nationalities and over 25 spoken languages, we’re confident that you’ll feel right at home. We look forward to your application.