Product Marketing Manager – Automotive

What's the role?

As Product Marketing Manager you will be responsible for orchestrating the go-to-market (GTM) strategies and enabling the Sales team success with compelling navigation and electric vehicles’ solutions, in close collaboration with our Product, Marketing, Sales Enablement, and Communications teams. You will collaborate cross-functionally to position our solutions and portfolio, craft impactful messaging, and drive commercial success. If you are passionate about mobility, navigation, and EV technology, this is your opportunity to shape the future of location-based solutions in the automotive industry.

What You’ll Do:

• GTM Strategy & Execution: Develop and execute cross-functional go-to-market plans for navigation and EV solutions, ensuring alignment with roadmaps and business goals
• Collaboration with Product Teams: Partner with Product Management to support products in the context of the portfolio across the lifecycle
• Positioning & Messaging: Craft clear and differentiated messaging that resonates with OEMs, Tier 1 suppliers, industry analysts and key stakeholders
• Marketing enablement: Partner with demand generation, brand, and creative teams to develop compelling campaigns, thought leadership, and product launches
• Sales enablement: Equip the Sales organization with the right tools, content, and training to drive adoption and revenue growth
• Market & competitive analysis: Monitor market trends, competitor positioning, and customer challenges and opportunities to refine strategy and differentiation
• Customer engagement: Support customer events, industry events, and webinars to evangelize our solutions and capture market insights

Who are you?

You bring not only expertise but also a sense of humor & adaptability. You are a go-getter that loves to get things done. You love tackling new challenges with insight and experience while keeping a positive attitude. We love working with people who bring energy, curiosity, and a collaborative spirit to the table.

• Experience: You have 5+ years in product marketing, product management, or GTM roles in B2B SaaS, automotive, or location technology
• Industry knowledge: You understand navigation, EV, SDV ecosystems plays, and connected vehicle solutions as well as their benefits for the end customer
• Strategic & tactical mindset: You balance high-level strategy with hands-on, pragmatic execution
• Exceptional communication: You have strong storytelling, writing, and presentation skills
• Collaborative approach: You work effectively across all part of the organization, in a fast-paced, matrixed and truly international environment

What do we offer?

• Truly international team of fantastic & talented people from 60+ countries worldwide
• Challenging problems to solve
• Collaborative and encouraging colleagues
• Opportunities to learn, grow and develop
• Flexible working hours
• Competitive salary plus bonus

Change is HERE. Apply Now.

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As part of HERE Technologies employment process, candidates will be required to successfully complete a pre-employment screening process. This offer and any related claims are subject to the successful completion of a pre-employment screening. This will involve employment, education, and criminal verification if applicable.

HERE is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, age, gender identity, sexual orientation, marital status, parental status, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

Who are we?

HERE Technologies is a location data and technology platform company. We empower our customers to achieve better outcomes – from helping a city manage its infrastructure or a business optimize its assets to guiding drivers to their destination safely.

At HERE we take it upon ourselves to be the change we wish to see. We create solutions that fuel innovation, provide opportunity and foster inclusion to improve people’s lives. If you are inspired by an open world and driven to create positive change, join us. Learn more about us on our YouTube Channel.