Senior DEWALT Brand Manager Latin America

Come Make the World With Us
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of 53,000+ professionals in 60 countries who are making their mark on some of the world’s most beloved brands, including DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER, IRWIN, LENOX and more.

What You’ll Do

Reporting directly to the Vice President Brand Marketing Latin America the Senior DEWALT Brand Manager’s mission is to lead an integrated marketing approach to drive brand consideration and conversion aligned with global brand strategy. You will lead the DEWALT brand team in building the regional marketing plans that would drive to an omnichannel presence for this brand. You will be a part of strategic conversations with the Latin America Leadership team about the most effective ways to deliver our messaging to the end user and identify the right marketing mix that best delivers on the overall marketing objectives.

The Senior Brand Manager will grow top line revenue across the business in Latin America by building compelling and engaging experiences for end users, while keeping customer top of mind and appreciating the buyer’s role. You should expect to drive integrated marketing plans across the Product, Commercial, Brand, Digital and eCommerce teams to ensure plans are focused on the key business and brand priorities.

You are expected to bring your extensive brand experience and analytical skills to bring creative solutions to the brand with a passion for testing and measuring results on marketing mechanics as well as messaging, in combination with team leadership capabilities and growth mindset to work collaboratively with both the global and local marketing organization on the execution of the brand strategy for DEWALT.

Responsibilities

• Lead the development, planning and execution of regional integrated marketing strategy and deliver annual and quarterly marketing plans plan from media to shelf in alignment with the local countries
• Bring new thinking and strategies to life by influencing and working effectively with local and global teams, to ensure alignment of the DEWALT strategy, and getting requirements delivered 
• Accountable for translating the DEWALT strategy into actionable and comprehensive go-to-market plans to deliver DEWALT growth in Latin America
• Responsible for developing marketing communication activities and planning and executing the marketing communication campaigns
• Lead team to execute new product launch campaigns (communication strategy, asset creation, packaging development, media planning & executions).
• Lead the strategy across the entire digital marketing playbook of paid, owned, and earned channels including SEO/SEM, paid and organic social, influencer, retargeting and beyond
• Proactive explore and test new campaign types, tactics and strategies in collaboration with the digital team to create system of continual optimization and improvement
• Understand the product technology, and translate this to a clear communication strategy with messaging priorities that best work for the Latin America market
• Effectively use market and end-user insight to influence GTM plans
• Work with corporate marketing and commercial teams to bridge and leverage PR (DEWALT trades program), corporate and sponsorship marketing (McLaren sponsorship) as part of the integrated marketing programs
• Responsible for monitoring and managing the regional budget for the brand
• Manage in collaboration with digital team regular reporting and tracking, interpret implications, report metrics appropriately and flag issues regarding all digital platforms (website, social media, etc.) using both internal and external tools
• Synthesize data to "tell the story” rather than just reporting numbers
• Continuously evolve and understand the local and regional competitive landscape
• Collaborate easily in a matrixed organization; bring together and hone cross-functional working relationships across global brand management, digital marketing, insights, packaging, content creation, product marketing, commercial and eCommerce; leverage strengths of the group while holding it accountable for seamless execution that defies silos
• Manage and develop internal talent within the marketing organization to drive their career growth

Who you are:

You always strive to do a good job…but wouldn’t it be great if you could do your job and do a world of good? You care about quality – at every level. You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it. You also have:

• Minimum bachelor’s degree in any discipline; MBA preferred
• Experience working in a company with global, regional and local marketing departments
• 8+ years of experience in brand marketing including digital marketing and omnichannel execution, running campaigns in a regional context
• 5+ year experience with marketing innovation in a SKU-intensive brand and multiple launches throughout the year
• Prior team leadership of functional experts working regionally
• Experience coaching and developing broader team members throughout a matrix organization
• Referenceable track record of influence across a global company and executive leaders in a matrix environment
• Working knowledge of content management systems, product information management systems, and digital assets management platforms

What You’ll Receive

You’ll receive a competitive salary and a great benefits plan:

• Competitive benefits
• Discounts on Stanley Black & Decker tools and other partner programs.

How You’ll Feel

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

• Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors and everyday heroes all over the world. We’re more than the #1 tools and storage company and #2 security solutions provider, with a leading presence in engineered fastening. We’re visionaries. Industry 4.0 innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

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We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.