Senior Demand Generation

Posted 5 Days Ago
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São Paulo
Senior level
Cloud • Information Technology • Software
The Role
The Senior Demand Generation role involves creating and optimizing marketing strategies focusing on inbound and outbound tactics, mentoring Business Development Representatives, and collaborating with sales teams. Key responsibilities include developing LinkedIn and email outreach campaigns, optimizing SEO and digital advertising, and analyzing performance metrics to drive revenue growth.
Summary Generated by Built In

About Digibee

Digibee is an iPaaS that scales integration workflows while reducing cost and technical debt. Rather than require specialized integration experts, Digibee lets every developer quickly build, test, deploy, govern, and monitor integrations across on-premise and cloud environments using a simple but powerful low-code interface.

Our platform allows enterprises to compete and excel in today’s rapidly changing digital environment. Ten times faster than other systems, Digibee is the preferred e-iPaaS solution for 250+ corporate customers, including Accenture, B3, Carrefour, Payless, Santander, and others.

Integration is our Foundation. Everything is connected- humanly, socially, and technologically – and we rely on complex networks and ecosystems to live our lives. Digibee is one small part of this, building bridges with people, processes, and technology to help our customers unlock their true potential.


About the role

As Senior Demand Generation, you will own, build, and optimize outbound and inbound marketing strategies while mentoring and technically collaborating with BDRs from day one. You will focus on LinkedIn prospecting, email automation, and multi-channel ABM campaigns, using data-driven insights to drive pipeline and revenue. High performance will be expected, with a clear path to growing the team as demand scales.


On a typical day, you will…

  • Mentor BDR Team – Mentor and technically guide the performance of 2 Business Development Representatives (BDRs), ensuring consistent outbound pipeline growth.
  • Outbound Demand Generation & Prospecting – Develop and manage targeted LinkedIn and email outreach campaigns using Apollo, LinkedIn Sales Navigator, and ZoomInfo to engage high-value accounts.
  • Inbound Pipeline Growth – Optimize SEO, SEM, paid digital, and retargeting to attract, capture, and convert high-intent leads.
  • ABM & Hyper-Personalization – Use LinkedIn Sales Navigator and intent data to execute highly targeted, multi-touch ABM campaigns that engage key decision-makers.
  • Sales & Marketing Alignment: Work closely with the U.S. sales team, leveraging Gong and Salesforce insights to refine messaging, optimize engagement, and improve conversion rates.
  • Automated Lead Nurturing & Follow-Up – Design and optimize email sequences, drip campaigns, and LinkedIn touchpoints to effectively move leads through the funnel.
  • Data-Driven Performance Optimization – Track, analyze, and optimize pipeline impact, CAC, LTV, conversion rates, and ROI using Salesforce, Gong, and marketing attribution models.


What you’ll need to bring...

  • Outbound-First Demand Gen Experience – 5+ years of experience in B2B SaaS demand generation, with a strong background in LinkedIn prospecting, email automation, and outbound strategy.
  • Proven Mentorship experience – Experience mentoring, coaching, and scaling a BDR team with high expectations for performance and expansion.
  • ABM & Multi-Touch Growth Strategist – Strong background in Account-Based Marketing (ABM), LinkedIn outreach, cold outbound, and paid media.
  • Tech-Savvy & Data-Driven – Hands-on experience with Salesforce, Gong, LinkedIn Sales Navigator, Apollo, ZoomInfo, and marketing automation platforms.
  • Revenue-Focused Growth Marketer – Deep understanding of pipeline metrics, MQL-to-SQL conversion, CAC, LTV, and attribution modeling to optimize demand strategy.
  • Sales & Marketing Alignment Expert – Experience collaborating with U.S. sales teams to generate high-quality, sales-ready leads and increase deal velocity.


Our Perks And Benefits

  • Health care
  • Dental care
  • R$ 1.200,00/month on Caju card (for food and meal allowance, mobility, home office supplies, culture, health, and education)
  • Life insurance
  • Child care assistance
  • Gympass
  • Global Equity Program
  • English course: we have a partnership for group classes for R$100 monthly


Our culture

We believe in a highly collaborative work environment in order to foster constant development and exchange between teams. We encourage learning, sharing knowledge, and using new technologies to create disruptive ideas - we want to create something great together!

At Digibee, we know it's our people who make the difference. We embrace and value diversity and are dedicated to encouraging a supportive and respectful culture in our community.

Top Skills

Apollo
Gong
Linkedin Sales Navigator
Salesforce
Zoominfo
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The Company
HQ: Fort Lauderdale, FL
292 Employees
On-site Workplace
Year Founded: 2017

What We Do

Founded in 2017, the Digibee team is based throughout the Americas with offices in Weston, Florida, and Sao Paolo, Brazil.

Our platform allows enterprises to compete and excel in today’s rapidly changing digital environment. The technology is cloud native, low code, fully recyclable, and discoverable—connecting applications,
processes, and people for faster time-to-market without a major investment.

Ten times faster than other systems, Digibee is the preferred iPaaS solution for 250+ corporate customers including Assai, B3, Barkley, Bauducco, GoPro, Oobe, Payless, and others.

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