Senior Coordinator, Product Marketing Strategy

Role Specific Information

Job Description

This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About the Role

In this role, you will support strategies for how we use products and brands throughout the content marketing ecosystem to increase customer relevance and deepen retailer connection.

What You’ll Do

• Contributes product priorities to briefs that guide creative and marketing teams on cross-channel marketing executions

• Analyze customer data to derive actionable insights that inform and drive product and marketing strategies.

• Collect priorities from key stakeholders (merch, promo, brand, etc.) to create compelling product marketing stories, category-specific events and tactics

• Drives competitive intelligence and consolidates relevant insights from product trend tools and external sources

• Provide guidance for cross-functional teams to make decisions about value, product and experience within monthly stories

• Partner across marketing and merchandising to ensure accurate information sharing and guidance on marketing decisions

• Capable of independently representing monthly story strategy to solicit collection of strongest product priorities from key stakeholders 

• Work with key brand vendor partners as needed

• Owns quarterly category product marketing hindsight

• Additional tasks may be assigned

What Skills You Have

Required

• 2+ years Marketing Strategy or related experience

• Passion for marketing with some previous educational focus or experience in marketing organization preferred

• Brings an analytical mindset and is able to quickly translate customer data into actionable insights

• Detail-oriented, strategic thinker with strong analytical skills

• Proven ability to work creatively and analytically in problem-solving environment

• Strong professional presence with ability to tailor communication based upon audience (cross-functional partners and senior level execs)

• Strong organizational skill and ability to manage multiple projects with attention to detail

Essential Functions
The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description at any time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.

• Ability to perform the accountabilities listed in the “What You’ll Do” Section

• Ability to comply with dress code requirements

• Basic math and reading skills, legible handwriting, and basic computer operation

• Ability to maintain prompt and regular attendance and meet scheduling requirements as set by the company

• Ability to learn and comply with all company policies, procedures, standards and guidelines

• Ability to give direction and to receive, understand and proactively respond to direction from leadership and other company personnel

• Ability to work as part of a team and interact effectively and appropriately with others

• Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes

• Ability to satisfactorily complete company training programs

• Ability to use a personal computer for tasks such as communicating, preparing reports, etc.

• Ability to plan, prioritize and monitor activities across business units

• Ability to complete or oversee the completion of assigned projects in a timely manner