Senior Conversion Rate Optimization Manager

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
We are seeking a seasoned, strategic Senior Conversion Rate Optimization (CRO) Manager to join our global Demand Generation Marketing team. In this role, you will take the lead in optimizing campaign landing pages globally. You will leverage data insights and advanced CRO techniques to drive significant improvements in user experience and conversion performance. This position offers the opportunity to shape the CRO strategy for high-impact global campaigns and collaborate with cross-functional teams at all levels.
You Will:

• Drive the strategy and execution of optimizing global landing pages for high-priority demand generation campaigns, with a focus on maximizing, customer acquisition, conversion rates and lead generation.
• Architect and implement advanced A/B and multivariate testing strategies to continuously optimize landing page performance, ensuring alignment with overarching marketing goals.
• Collaborate with senior marketing leaders, UX/UI designers, and developers to ensure landing pages are optimized for user experience, conversion, and brand consistency across global markets.
• Lead the testing and iteration of global landing pages to cater to regional nuances and ensure consistent conversion performance across diverse markets.
• Take ownership of analytics and performance data for all landing pages, using advanced analytics tools (e.g., Optimizely, GrowthBook, Looker) to extract actionable insights and refine optimization strategies.
• Lead the development of comprehensive performance reports and data-driven recommendations, influencing strategic decisions at the senior leadership level.
• Establish and maintain key performance indicators (KPIs) for landing page success, tracking results, and identifying areas of improvement to drive business outcomes.
• Partner with global Demand Generation, Content, Product, and Creative teams to ensure landing pages are closely aligned with campaign goals and resonate with target audiences in diverse regions.
• Collaborate with senior leadership to define and prioritize landing page optimization initiatives, ensuring alignment with broader marketing and business objectives.
• Strengthen partnership with cross-functional teams by developing and maintaining mechanisms to knowledge share, align strategies, and identify integration opportunities across customer journeys.
• Serve as a thought leader in CRO within the organization, mentoring junior team members and providing guidance on best practices.
• Continuously research and evaluate emerging CRO trends, tools, and technologies, bringing forward innovative approaches to enhance landing page performance.
• Drive the adoption of new CRO tools and technologies that can accelerate optimization efforts and improve conversion outcomes.
• Regularly audit and optimize the landing page portfolio to ensure best practices are followed and opportunities for improvement are seized.

You Have

• Bachelor's degree in Marketing, Business, or a related field; advanced certifications or qualifications in CRO, Analytics, or Marketing are a plus
• 5+ years of experience in Conversion Rate Optimization (CRO), with a strong track record of successfully optimizing landing pages at scale across multiple regions
• Expertise in advanced A/B testing, multivariate testing, and web analytics tools ( Optimizely, Content Square, etc.)
• Proficient in Usertesting and establishing best practices
• Strong strategic and analytical skills, with a proven ability to drive significant improvements in conversion rates and campaign performance
• In-depth knowledge of demand generation strategies and how CRO fits into the larger marketing funnel
• Experience managing landing page optimization for global campaigns, with a strong understanding of localization and cultural considerations
• Strong SEO knowledge and experience optimizing landing pages for both user experience and search visibility.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$135,200 - $202,800 USD
Zone B:
$125,800 - $188,600 USD
Zone C:
$119,000 - $178,400 USD
Zone D:
$108,200 - $162,200 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.