AI Lab Go-to-Market Lead

Posted Yesterday
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New York, NY
Hybrid
Expert/Leader
AdTech • Artificial Intelligence • Digital Media • Marketing Tech • Social Media • Software • Generative AI
Smartly is an AI-powered adtech company, enhancing marketer productivity and unifying the platform world.
The Role
The AI Lab Go-to-Market Lead at Smartly is responsible for promoting AI capabilities, driving customer adoption, and crafting commercial strategies to align AI solutions with business goals. This role involves managing client engagement, leading presentations, negotiating proposals, and identifying new business opportunities.
Summary Generated by Built In

Smartly has an exciting new opportunity to join our team as an AI Lab Go-to-Market Lead!  As Lead Evangelist for Smartly AI, you will be key in promoting our AI capabilities internally and externally. Working closely with the Commercial team, you’ll drive customer adoption through a consultative, customer-first approach, aligning Smartly AI’s solutions with their business goals.

You’ll be responsible for crafting strategies highlighting the value of Smartly AI’s end-to-end solutions and the AI Lab while identifying new business opportunities across various markets and driving growth within existing accounts. With your AI expertise and strong communication skills, you’ll help shape the market perception of Smartly AI, lead presentations, and drive revenue through client engagement and strategic negotiations.

This role offers visibility and the chance to influence Smartly AI’s direction in an exciting, rapidly evolving AI space.

 As the AI Lab GTM Lead at Smartly, you will… 

  • Evangelize Smartly AI capability and technology internally and externally, understanding market differentiation and competitive field.
  • Develop the commercial AI strategy, value proposition, and narratives that bring Smartly AI end-to-end and AI Lab capabilities to life.
  • Grow revenue and create new business opportunities across new markets/brands within our existing client base and new logos and agencies.
  • Liaise with Product and Product Marketing on market feedback and ideation for external messaging.
  • Negotiate and sign commercial proposals alongside the commercial organization while maintaining minimum contractual requirements
  • Manage RFP responses and create/lead proposal presentations
  • Present & demo in larger forums, customer events, and directly with customers and prospects.

 We are looking for… 

  • 10-12  years of experience in GTM with Proven AI expertise and enthusiast around the AI space and future state
  • Technical proficiency in AI and a strong understanding of evolving trends and the competitive landscape
  • Ability to understand complex sales cycles, define requirements, and customize each approach for a variety of organizations
  • Self-starter, ability to work autonomously
  • Strong presence and excellent communication skills – verbal, written, and presentation
  • Proven leader with an agile approach to work in a high-growth environment
  • Available to travel when required
  • A minimum of a Bachelor’s degree

Perks & Benefits…

  • Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
  • Generous healthcare packages & mental health benefits
  • Monthly wellness benefit and learning reimbursement opportunities 
  • 401K plus matching & equity grants for all new Smartlies
  • Volunteer time off days & company donation matching opportunities 
  • Choice of computer (MAC or PC)
  • And so much more…

The base pay range for this position is as mentioned below per year, plus annual bonus. We take into consideration an individual’s background, expertise, and experience in determining final salary. In addition to annual salary, Smartly’s total rewards provide employees with stock options, medical/dental/vision insurance, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance and disability benefits. To learn more visit https://www.smartly.io/careers#our-benefits. This information is provided in accordance with applicable law. Base pay information is based on market location. Salary in USD: $150,000 - $200,000

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About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

Visit Smartly to learn more.

Top Skills

AI

What the Team is Saying

Madeline
Malachy
Corinne
Kristo
The Company
HQ: Helsinki
805 Employees
Hybrid Workplace
Year Founded: 2013

What We Do

We solve for advertising campaign and creative complexities - both key elements to the time/money savings and performance that brands, agencies and businesses seek.

Our unified platform combines media, creative, and intelligence, offering end-to-end workflows powered by AI across the open and closed web. With over 700 brands and advertisers, we've proven that dynamic and personalized creative makes advertising impactful.

We are on a mission to transform the advertising experience for brands and their consumers. ⚡️

Why Work With Us

As a fast-paced growth company, we offer opportunities to maximize learning and amplify impact. Our culture and values have always been the secret sauce of our growth. They define how we aspire to build our adtech product, whom we hire and reward, and how we work towards a shared vision. Join us in moving advertising forward.

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Smartly Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We are a hybrid workplace where Smartlies have the flexibility to work at the office, from home, or a bit of both. We also offer programs for short-term remote work globally.

Typical time on-site: Flexible
HQHelsinki, FI
Berlin, DE
Chicago, IL
Dubai
London, GB
New York, NY
San Francisco, CA
Learn more

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