Senior Program Manager, Content Experimentation (All Genders)

ABOUT THE ROLE AND THE TEAM

Zalando’s Inspiration and Entertainment venture is seeking a strategic and data-driven Content Experimentation Program Manager to lead innovative content experimentation across our Entertainment initiatives. The new Content Lab is responsible for our Zalando Originals, Brand and Creator content and this role will be pivotal to ensuring our content programming teams are creating/sourcing content that seamlessly integrates inspiration and entertainment into the shopping journey for fashion, beauty, and lifestyle enthusiasts.

In this role, you’ll own and coordinate content experimentation initiatives across content formats, focusing on metrics that reveal true engagement. Your coordination, execution and insights will be key to refining our content strategy, ensuring alignment with broader goals and maximising impact. Your mission is to support the development of best-in-class content strategies and entertainment experiences through content growth and engagement. 

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING):

• Lead Content Experimentation: Manage and drive the content experiment roadmap to evaluate the impact of various content formats, authors, sources, and themes, ensuring the experiments align with Zalando’s strategic goals for audience engagement.

• Data-Driven Optimization: Collaborate with experimentation, product and analytics teams to analyse user, creator, and content data, deriving actionable insights that inform and support the Content Lab team. Play a crucial role in continuously refining the content mix to enhance its effectiveness in capturing and retaining audience attention.

• Cross-functional Collaboration: Partner with teams across content innovation, creator management, and our insights team to integrate experimentation outcomes into broader strategies.

• Establish and Maintain Testing Frameworks: Manage scalable frameworks for ongoing experimentation and ensure clear methodologies are in place to evaluate content success accurately.

• Guide and Report on Experiment Outcomes: Track and report on key metrics from experiments, providing insights and recommendations to stakeholders for informed decision-making.

• Provide Continuous Feedback: Act as a key liaison between content and internal teams, establish processes for providing feedback on content needs, content trends, and potential improvements to workflows and tools.

• Build Scalable Workflows: Establish scalable and sustainable processes for content experiments, reporting and content supply that can be implemented across multiple markets.

• Support Content Innovation: Contribute to identifying new content formats and themes, helping shape a distinctive, data-informed entertainment strategy that resonates with our target audience.

WE’D LOVE TO MEET YOU IF

• You’re a content analyst at heart: You combine a deep understanding of storytelling, formats, and platforms with a sharp analytical mindset. You’ve worked with content performance data (from TikTok, YouTube, Instagram, GA4, Looker, or similar) to shape strategy, spot opportunities, and iterate for growth.

• You have a minimum of 5 years of proven experience in digital or media environments (experience in fashion, beauty, and lifestyle is a plus). You have successfully worked within a platform content ecosystem, supporting content growth and impact in the digital landscape. Additionally, you bring expertise in managing content experimentation, with the ability to set up, execute, and analyse content experiments, identify growth opportunities, and build meaningful relationships that drive success for both creators and the platform.

• You excel at cross-functional collaboration: You work comfortably with diverse teams across functions, uniting stakeholders to align on goals and share outcomes that drive the broader content strategy. Your collaborative approach ensures cohesive, impactful results that advance cross-functional initiatives.

• You are organised, detail-oriented, and an effective communicator: Your program management and communication skills enable you to structure and maintain complex content experimentation initiatives, clearly defining timelines, goals, and resources while ensuring alignment and transparency among all stakeholders.

• You’re data-savvy with a strategic mindset: You’re skilled in interpreting data, drawing actionable insights, and leveraging them to inform content strategy and experimentation, with experience in content metrics.

• You thrive in a fast-paced, cross-functional environment, managing multiple projects with different stakeholders: You are comfortable working in dynamic settings, balancing various priorities and coordinating across teams. Your ability to manage complexity and maintain focus ensures that projects are delivered on time while aligning with overall goals.

• You are passionate about content innovation: You stay ahead of trends, experimenting with fresh ways to captivate and engage audiences. You thrive on creating inspiring experiences and enjoy partnering with internal teams to elevate the audience experience.

If you believe you have what it takes, we encourage you to apply, even if you don’t meet every single requirement. You may just be the right candidate for this or other roles!

OUR OFFER:

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• Employee shares program

• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners

• 2 paid volunteering days a year

• Hybrid working model with 60% remote per week, actual practice is up to each team to best support their collaboration  

• Work from abroad for up to 30 working days a year

• 27 days of vacation a year to start

• Relocation assistance available (subject to prior agreement)

• Family services, including counselling and support

• Health and wellbeing options (including Gympass)

• Mental health support and coaching available

Learn all about Zalando and our values here: https://jobs.zalando.com/en/?gh_src=22377bdd1us 

INCLUSIVE BY DESIGN

Zalando’s vision is to be the starting point for fashion – one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We’re only asking about why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need so we can best support you throughout the hiring process. 

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/diversity-inclusion

Our employee resource groups: https://corporate.zalando.com/en/diversity-inclusion/our-employee-resource-groups