French Content Strategy Lead

Posted 14 Days Ago
Be an Early Applicant
Berlin
Senior level
Marketing Tech • Mobile
The Role
Lead the localization strategy for French content, ensuring it is engaging, culturally relevant, and optimized for user experience while analyzing performance metrics to enhance marketing efforts.
Summary Generated by Built In
🚀 Why Headout?What we do is important

In an increasingly digital world, there is a desperate need to augment our human experience by getting us to interact with the real world around us and the people in it. At Headout, our mission is to be the easiest, fastest, and the most delightful way to head out to our next real-life experience. We do this by running a managed marketplace to the world’s most exceptional real-life experiences — from immersive tours to museums to live events and everything in between.

We’ve got scale, fast growth, and solid fundamentals

Headout has served tens of millions of guests from 196 countries (every single sovereign state on the planet) on one of our experiences across 100+ cities in 14 languages. Today, we have sales of 100s of millions of $s a year and are growing rapidly. Contrary to the norm, we deliver this scale and growth while being profitable. We've been unit profitable for 18 months + and have recently turned EBITDA profitable as well. We have raised $60M+ from top-tier investors and are building a durable company for the long term - because that's what our mission needs and deserves.

Now is the right time

While we have a fast-growing business, we are still very early in our journey with a large upside to capture and have a team that is small enough for you to have an indelible outsized impact on our journey. We are not too early, we are not too late.

Our culture

Every place has its own beat and we are no different. We are not the right place for everybody but we are the right place for a certain group of people. Read more about it here: https://bit.ly/HeadoutPlaybook

🌟 Why be a Content Strategy Lead at Headout?

Content Strategy Leads play a key role in shaping how our brand connects with audiences across different languages. In this role, you will be responsible for ensuring that our French content - whether ad campaigns, website copy or user communication - is both culturally relevant and engaging for our target language markets. This role is part of Headout's Localization Team, which oversees the adaptation of marketing, website, and product content into multiple languages to enhance user experience worldwide. Reporting to the Senior Manager, you will collaborate with language managers and operations and project leads to ensure high-quality, impactful localization. As a specialist in this team, you will refine content strategies, craft UX-focused copy, and implement SEO best practices to maximize visibility and performance. Working cross-functionally with product, design, and marketing teams, you’ll optimize content and track performance metrics. With expertise in SEO, data analysis, and user behavior insights, you’ll play a crucial role in enhancing the impact of our localized content. 

  1. Own the strategy for localized French content, ensuring that our messaging is impactful, culturally relevant, and optimized for user experience.
  2. Craft engaging UX and marketing copy in French that aligns with our brand voice and enhances usability.
  3. Conduct audits and SEO localized content to improve organic traffic and rankings.
  4. Analyze user behavior trends and performance data to refine content and marketing strategies.
  5. Implement A/B testing, evaluate performance, and iterate based on data-driven insights to improve conversion and engagement.
  6. Work closely with product, design, and marketing teams to integrate localization efforts seamlessly and enhance efficiency.
  7. Develop a strategic roadmap to drive growth and user retention.


🎯 Who are we looking for?

  • Native French speaker with excellent English speaking and writing skills.
  • 5+ years of experience in marketing translation, localization, or UX writing.
  • Expertise in translation/localization tools, with knowledge of CAT tools and design localization workflows.
  • Data-driven mindset, preferably with experience analyzing content performance metrics using tools like Looker, Mixpanel, or similar.
  • SEO and performance marketing knowledge to optimize content for search and engagement.
  • Strong project management skills to ensure efficient content localization that is aligned with business goals.
  • Excellent communication and collaboration skills, comfortable working with multiple stakeholders and influencing cross-team processes.
EEO statement

At Headout, we don’t just accept differences — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our partners, and the community at large. Headout provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability. During the interview process, if you need assistance or an accommodation due to a disability, you may contact the recruiter assigned to your application or email us at [email protected].

Privacy policy

Please note that once you apply for this job profile your personal data will be retained for a period of one (1) year. Headout shall process this data for recruitment purposes only. Once the relevant job profile is filled or once the time period of one (1) year from the date of the job application has passed, whichever is later, Headout shall either delete your data or inform you that it shall keep it in its database for future roles. In compliance with the relevant privacy laws, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that the processing of your personal data be restricted. If you have any concerns or questions about the way Headout handle your data, you can contact our Data Protection Officer for more information.

Top Skills

Cat Tools
Localization Tools
Looker
Mixpanel
Seo
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: New York, NY
284 Employees
On-site Workplace
Year Founded: 2015

What We Do

Headout is an on-demand mobile marketplace that helps travelers discover & book the most incredible tours, activities, events & local experiences in town for the next 24 hours at exclusive discounted prices. All it takes is 3 taps and 60 seconds. We combine Uber-like convenience with HotelTonight-esque discounted pricing offering an unparalleled experience to 60% of more than 3 billion travelers that look for local experiences at the last minute.

We are the only company in the space that offers last minute deals with 15% cheaper pricing and 3x faster checkout.

iOS - http://bit.ly/tldshios
Android - http://bit.ly/tldshapp
Web - www.headout.com


Experiencing the world we live in is fundamental to our collective happiness. Headout’s mission is to unlock this happier world by connecting high-quality experiences with billions of people, giving them the opportunity to be entertained and inspired. The unique full-services brand works with small and medium experience providers to standardize a highly fragmented industry through consistent uniform upgrades to infrastructure and service levels. This gives Headout guests a comfortable and delightful experience and enhances occupancy levels, revenue and profitability for local partners.

Headout has grown 16x, is profitable and serves millions of transacting customers from 190+ countries every year. The company has offices in New York, Bangalore, Berlin, London, Dubai & Hong Kong.

Similar Jobs

Hybrid
Berlin, DEU
289097 Employees
Easy Apply
Berlin, DEU
600 Employees

Veeva Logo Veeva

Field Marketing - Associate Manager/Manager

Big Data • Cloud • Healthtech • Software • Big Data Analytics
Remote
Berlin, DEU
6000 Employees

Contentful Logo Contentful

Technical Product Marketing Manager

Enterprise Web • Marketing Tech • Software
Hybrid
Berlin, DEU
744 Employees

Similar Companies Hiring

Optimum Media Thumbnail
Software • Marketing Tech • Digital Media • AdTech
Long Island City, NY
270 Employees
JuiceMedia.AI Thumbnail
Marketing Tech • Machine Learning • Digital Media • Big Data Analytics • Analytics • Agency • AdTech
Marina Del Rey, CA
68 Employees
Hedra Thumbnail
Software • News + Entertainment • Marketing Tech • Generative AI • Enterprise Web • Digital Media • Consumer Web
San Francisco, CA
14 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account