Pernod Ricard, the world’s n°2 in wines and spirits created in 1975 by the merger of Ricard and Pernod. The Group has undergone sustained development, based on both organic growth and acquisitions. Pernod Ricard employs a workforce of approximately 19,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. The strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.
The Aperitif moment and category is growing at fast pace supported by favourable long-term consumer trends – daytime consumption, refreshing, lighter ABV – and a sustained volume & value growth across the globe. Pernod Ricard Benelux is therefore developing new brands in this moment of consumption, such as Lillet and Malfy.
We are looking for our next Benelux Apéritif Senior Brand Manager to join our Marketing Department and keep developing this business across Benelux.
PURPOSE
As Senior Brand Manager you will have the full ownership of developing strategies that drive growth and brand equity in both The Netherlands and Belgium. You will deploy a plan engaging consumer around our brand platforms.
RESPONSABILITIES
BRAND STRATEGY
- Responsible for the design, development, and implementation of the annual and 3-year brand plans for the brands on your scope, aligning with key stakeholders.
- Translate the positioning, vision, and goals of the brand into actionable and relevant marketing activities.
- Seek for synergies in planning with the Brand Companies and other Pernod Ricard market companies. (Key brands on scope: Lillet and Malfy)
BRAND OWNERSHIP
- Full ownership of the brand, accountable for your results and be the point of contact towards all stakeholders.
- Align timings with stakeholders, anticipate on bottlenecks and have advanced communication skills to make things happen.
ANALYTICAL SKILLS
- Have the ownership of the P&L and accountability for the financial results of the brand.
- Manage the A&P budget and decide for the most efficient and effective allocation.
- Be up to date on the financial, market and media performance of the brand.
LEADERSHIP SKILLS
- Guide and develop your Assistant Brand Manager Intern, with the ambition of making him evolve in the organization.
REQUIREMENTS
- Bachelor’s degree in marketing.
- Stakeholder management/cross-department collaboration
- At least 1-5 years’ experience in an equivalent position within the FMCG market or a similar market is required to perform in this position. Previous Benelux experience is highly valuable to better understand the market.
- Strong brand and consumer understanding, capable of designing brand positioning, capturing consumer insight and translating them into concrete, actionable, marketing plans.
- Strong analytical & project management skills.
- Strong brand sensitivity with a passion for trends and consumer understanding.
- Think strategic and translates this into actionable plans.
- Analytical skills and comfortable with working with numbers.
- Preference for strong knowledge on PR, Influencers strategy, Digital and L3F (both on trade and off trade).
- English, Dutch & Frency fluent spoken and written is a must.
- Travel: up to 10% of the time.
- The position is based in Brussels, Belgium but will require participation to events, meetings inside/outside Brussels or the country and occasionally outside office hours. Occasional travel abroad for international meetings will be required.
BENEFITS
- An excellent and market-based salary, an attractive bonus scheme, and 32 holiday days per year
- A lease car, good health insurance, training opportunities, and staff discount on our beautiful portfolio.
- An international working environment with an office on Waterloo Boulevard in Brussels.
- And last but not least our Convivial company outings and Thirsty Thursdays in our own bar, where you can taste the mixed arts of your colleagues.
As an employee at Pernod Ricard, you are a "Créateur of Convivialité" which means you work with the best colleagues of a variety of backgrounds. What we have in common is the passion about our brands, industry, and the attitude: "make a new friend every day". Convivialité is our way of life. Pernod Ricard is a positive and inclusive working environment that encourages employees to be unique.
Interested?
Job Posting End Date:
Target Hire Date:
2025-01-01
Target End Date:
2025-12-31
What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries.
Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être.
As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
