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This Senior Audience Solutions role is an exciting opportunity to blend technical expertise, strategic thinking, and client-facing skills at the forefront of the programmatic landscape. In this position, you will focus on supporting publishers and platforms with Samba TV’s ACR data, ensuring data segments are seamlessly provided to partners, including publishers, SSPs, and DSPs. The role involves fulfilling and growing demand for Samba TV’s data, analyzing delivery and performance, and collaborating with clients to deliver innovative data solutions. The ideal candidate will excel in technical platforms and tools, be data-driven, and demonstrate creativity in providing strategic recommendations that meet partner needs.
This role requires a balance of technical aptitude, analytical expertise, and interpersonal skills to enhance Samba TV’s partnerships and drive the success of data integrations.
Responsibilities
- Support publishers and platforms with data requests, ensuring seamless segment delivery and utilization.
- Fulfill and grow demand for Samba TV’s data among publishers, SSPs, and DSPs by building strong relationships and providing tailored solutions.
- Analyze data delivery and performance to identify insights and recommendations that improve results for partners.
- Collaborate with cross-functional teams (Sales, Business Development, Product, and Partner Development) to align strategy and execute innovative data solutions.
- Develop and maintain best practices for data delivery, troubleshooting, and programmatic operations.
- Serve as a client-facing expert on Samba TV’s data products, providing training, support, and recommendations to maximize partner success.
- Contribute to strategy and creative thinking to deliver the best data recommendations for partners’ campaigns and business goals.
- Monitor and adapt to industry trends, ensuring compliance with evolving CTV and programmatic standards.
- Identify opportunities to expand existing accounts, upsell, and drive incremental revenue
Requirements
- 3+ years of experience in programmatic/digital advertising, preferably with sell-side experience at a publisher or platform
- Strong understanding of ad tech, SSPs, DSPs, and DMPs (Springserve, Magnite, Freewheel, Xandr, Pubmatic, OpenX)
- Experience with audience strategy strongly preferred
- Proven track record of building and maintaining strategic partnerships with publishers, platforms, brands, and agencies
- Proficiency in data analysis & visualization tools (Excel, Datorama/MCI, Tableau, SQL)
- Experience with project management and CRM tools (Jira, Salesforce, Asana, etc)
- Excellent problem-solving skills and ability to thrive in a fast-paced environment
- Problem solver at heart with strong project and time management skills
- Demonstrate excellent written and verbal communication skills
- BA/BS with industry emphasis or related experience
Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
Samba TV may collect personal information directly from you, as a job applicant, Samba TV may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.
Top Skills
What We Do
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers.
Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better.
Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
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