Senior Associate, Growth Marketing

Posted Yesterday
New York, NY
Junior
Marketing Tech • Mobile • Retail • Software • Analytics
The Role
The Senior Associate, Growth Marketing will implement growth strategies for acquisition channels, manage reporting across marketing channels, analyze data for actionable insights, oversee creative performance, and collaborate with teams to align on campaign goals. The role is focused on fostering engagement within Zola’s wedding planning ecosystem.
Summary Generated by Built In

We’re looking for a strategic and analytical thinker to join the Growth Marketing team at Zola. 

Growth Marketing is a highly visible and cross functional team within Zola whose responsibility is to acquire new couples and foster their engagement with Zola’s full wedding planning ecosystem. This position offers exposure to a broad range of marketing channels and business functions. The ideal candidate would describe themselves as a data driven problem solver who can think about the business holistically to help drive growth. This full-time role will be hybrid at our office in NYC.

KEY RESPONSIBILITIES

  • Implement the growth strategy for established and new acquisition channels for Zola. 
  • Own evergreen and ad hoc reporting across the full marketing mix, including SEM, SEO, paid social, streaming, audio and affiliate. 
  • Monitor channel and portfolio-level KPIs, pacing to budget, and performance to forecast.
  • Conduct day-to-day data analysis and analytics across multiple channels, extracting actionable insights.
  • Oversee creative performance across various platforms, including social media and streaming. 
  • Collaborate with creative teams to ensure timely and effective execution of campaigns.
  • Manage day-to-day project management of SEO content work to ensure alignment with marketing objectives.
  • Work closely with other departments (e.g., Creative, Strategy) to align on project goals and deliverables.

BACKGROUND

  • 2+ years of experience in an analytical role.
  • Customer-first problem solver who can distill clear and actionable insights from data and communicate them to various stakeholders.
  • Scrappy mentality and willingness to roll up sleeves to get things done.
  • Ability to build business relationships across functional teams.
  • Collaborative team player who can serve as a brand ambassador both inside and outside the company.
  • Passionate about working at Zola!

The salary range for this position is $80,000-$95,000.

ABOUT ZOLA

We're Zola, the wedding company that will do anything for love. We're reinventing the wedding planning and registry experience to make the happiest moment in our couples’ lives even happier. From engagement to wedding and decorating your first home, Zola is there, combining compassionate customer service with modern tools and technology… all in the service of love.

We built our entire platform from the ground-up in 2013, and quickly became the fastest-growing wedding company in the country. Our team has deep experience creating award-winning online and mobile products that are helpful, intuitive, and simply magical. We’re proud to have investor partners including Female Founders Fund, Comcast Ventures, Goldman Sachs, Canvas Ventures, Thrive Capital and Lightspeed Venture Partners, among others.

We are passionate about supporting all forms of love, and we’re proud of our thriving community of over 1 million couples. We strive to hire a team that is as beautifully diverse as the couples getting married today, and we encourage individuals from every race, gender identity, age, sexual orientation, ethnicity, marital status, religion and perspective to apply. Zola will always be a place where every employee, couple, wedding guest, wedding vendor, and partner will be respected and accepted and valued.

We have offices in NYC and Montreal. Come work with us!

The Company
HQ: New York, NY
195 Employees
Hybrid Workplace
Year Founded: 2013

What We Do

Zola is where today’s couples are planning their weddings. The most trusted authority in the industry, over 2 million couples have chosen Zola as their partner for their entire wedding planning journey. With the most innovative tools, insightful team of experts, and the largest community of engaged couples, Zola supports couples in bringing their unique, authentic wedding visions to life. Zola also enables couples to plan in the way they want, at home or on-the-go, with their award-winning, highest-rated iOS mobile app for wedding planning.

To learn more, visit Zola at www.zola.com and follow @zola on all social platforms.

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