Senior Associate Content Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

- Designing & Developing Social Media Strategies: Creating and developing social media strategies, setting goals to enhance brand awareness, and increase engagement.
- Managing Multiple Social Media Platforms : Amplify the number of quality followers and oversee & manage all social media platform engagement for the company, including Facebook, X, Instagram, Youtube, etc.
- Content Planning & Creation: Manage end to end high quality & high relevance content from strategicing, conceptualising to implementation.
- Performance Analysis: Conduct performance analysis to measure the effectiveness of social media engagement strategies and closely relate it to business KPIs, while offering recommendation and improvements.
- Scheduling & Posting Content: Managing content calendar, utilisizing social media listening tool to strategize, plan and post high relevant content.
- Manage and Optimize Paid Advertising Campaign: Supporting partnership and campaigns in managing and optimizing paid advertising campaigns on all social media platforms.
- Market Research & Competitor Research and Analysis: Conducting market and competitor analysis, and identify trends to keep Traveloka at the forefront of OTA Social Media.
- Budget Management & Cost Optimization : Manage social media budget and continously optimize cost spent to ROI that highly related to company KPIs.
social media enaggement.
- Managing relationships with external agencies, vendors and partners to ensure timely and effective campaign execution.
- Team Leadership : Lead and manage a high-performing social media team, ensuring optimal allocation of responsibilities and resources to maximize ROI and achieve business objectives.

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Requirements

- Bachelor’s degree in Marketing, Communication, Journalism, or related field (Master’s preferred).
- Minimum 8+ years of experience in social media and content marketing, with at least 3 years in a leadership role.
- Proven success in the ability to drive organic growth through creative and data-informed content strategies.
- Extensive knowledge of social media platforms, influencer marketing and offline channels.
- Skilled in interpreting and analyzing data to effectively communicate performance insights and - Provide evidence-based recommendations to all stakeholders.
- Experience managing content in markets at varying levels of maturity, with a track record of successfully adapting strategies based on unique market demands.
- Demonstrated experience in building, mentoring and leading a team, with a collaborative and inclusive approach.
- Strong verbal and written communication skills to articulate strategies clearly to stakeholders and team members.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!