Senior Associate Content and Copywriting

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.  We also offer:

🤜🤛  WHAT’S IN IT FOR YOU?:

• 💻🌎Remote environment totally built to make you feel that we are all together in one space without leaving your home office!
• 😎🏝Self Managed PTO - Beach? Mountains? Camping? Discovering new experiences? You are free to take time out as you need!
• ⏰Flexible work hours - We believe that you can reach your professional and personal goals working with us and encourage you to have a work life balance!
• A culture built on innovation that values big ideas - We are always open to new ideas that will improve the life of our Pros!

Role Overview

As a Senior Associate, Content and Copywriting, you are responsible for crafting compelling, high-quality communications that communicate our brand message and resonate with our audience across the customer journey. You work closely with Marketing and other teams to create content for a variety of channels and formats, including websites, email campaigns, social media, and industry reports. . Your role is critical in ensuring that all written content aligns with our brand voice and effectively supports our marketing strategies. You bring audience empathy, attention to detail, analytical research, and a thoughtful approach to every project, helping to enhance our brand's presence and effectiveness.

Our team is passionate, empathetic, hard-working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:

• Write clear, engaging, and converting content for all audience touch points across the marketing funnel, including web, video, email, social media, and print
• Collaborate with the content, design teams, and other stakeholders to develop content that aligns with brand guidelines and business objectives
• Edit and proofread copy to ensure it is Pro-focused,  free of errors, and meeting the highest quality standards
• Conduct research and interviews to reinforce our positioning and ensure the relevance of content, including quantitative and qualitative measures that help shape decisions about content direction
• Maintain consistency in brand voice and tone across all materials
• Collaborate  to develop creative ideas and strategies for campaigns
• Stay up to date on SEO and other content and channel content best practices
• Use data to inform and iterate on content, optimizing for engagement, click-through rates, and conversions.

Qualifications:

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field; or equivalent experience
• 2+ years of experience in copywriting or content creation, with a strong portfolio of work (B2B SaaS or service-based business preferred but not required)

What will help you succeed:

• Ability to understand pain points and write audience-focused, benefit-driven copy that balances functionality with emotional engagement
• Expertise in adapting tone and style for different formats and funnel stages.
• Familiarity with SEO principles, storytelling,  and content optimization techniques
• Exceptional attention to detail and word economy—with a focus on clear, concise, and compelling narratives.
• Strong at leveraging data / research to define and tweak content approach
• Ability to work independently and manage multiple projects simultaneously
• Proficiency in Google Suite, ChatGPT, Grammarly, and project management tools such as Jira and Asana
• Critical thinking, problem-solving, and initiative
• Figma and Miro experience a plus

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

Housecall Pro’s brand portfolio includes CONQUER, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.

We support more than 25,000 businesses and have over 1,000 ambitious, mission-driven, genuinely fun-loving employees across the United States and all over the world. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you.

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment.  We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-Remote

This role is open to candidates in Brazil and the expected salary range for this role is $3,300–$4,100 USD monthly. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.