Copywriter & Localization Strategist

Posted 12 Days Ago
Be an Early Applicant
São Paulo
Hybrid
Mid level
Marketing Tech • Social Media
Manychat makes marketing and growth easier for business owners so they grow as big as their dreams.
The Role
The Copywriter & Localization Strategist will create and adapt marketing content for the Brasil market, ensuring cultural relevance and accuracy. Responsibilities include developing copy for various marketing channels, collaborating with teams, applying SEO best practices, and managing multiple projects while maintaining brand alignment.
Summary Generated by Built In

WHO WE ARE 🌍

Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram.

Trusted by over 1 million brands in 170+ countries, we're an official Meta Business Partner, backed by top investors, including Bessemer Venture Partners.

With 200+ teammates across international offices in Austin, Barcelona, Yerevan, São Paulo, and Amsterdam — Manychat helps businesses across the globe improve their ROI and grow faster.

WHAT WE'RE LOOKING FOR 🌟

We are looking for a creative and detail-oriented Copywriter & Content Localization Specialist to join our Content Marketing team in Sao Paulo, Brasil. In this role, you will be responsible for crafting persuasive content and adapting materials for the Brasil market, ensuring that the messaging is culturally relevant, linguistically accurate, and aligned with our brand identity across social and paid media.

WHAT YOU'LL DO 🚀

Content Creation:

  • Develop creative and strategic copy for advertising campaigns, social media, emails, blogs, product pages, and other marketing materials.
  • Craft compelling narratives that convey the brand's values and objectives to diverse audiences.
  • Collaborate closely with marketing team to ensure content supports campaigns and business goals.

Content Localization:

  • Adapt marketing texts and materials to Portuguese, ensuring cultural relevance and local context.
  • Work with translators, editors, and local experts to ensure the quality and consistency of localized content.
  • Identify and address translation and localization challenges that may affect the brand's message.

Strategy and Optimization:

  • Apply SEO and technical copywriting best practices to improve the performance of digital content.
  • Ensure the brand’s tone of voice, style, and identity remain consistent across all channels

Management and Collaboration:

  • Review and edit texts produced in our other markets to keep alignment with brand strategy.
  • Collaborate with cross-functional teams, including marketing, design, and product, to create integrated content.
  • Manage deadlines and multiple projects simultaneously, maintaining high delivery standards.

WHAT YOU'LL BRING 💥

  • 5-7 of experience as a Copywriter or related role, with a portfolio showcasing creativity and results.
  • Fluency in Portuguese and English (written and spoken); proficiency in additional languages is a plus. (Please submit your resume in English to be considered)
  • Experience in localizing content for international markets.
  • Exceptional writing, editing, and storytelling skills.
  • Familiarity with SEO and content marketing best practices.
  • Strong attention to detail and the ability to work in a dynamic, multitasking environment.
  • Knowledge of marketing and localization tools such as Google Analytics, SEMrush, Smartling, or similar.

Nice-to-Haves:

  • Experience in technology, SaaS, or startups.
  • Ability to translate technical concepts into clear and accessible messages.
  • Experience with project management tools like Asana, Monday.com or similar.

WHAT WE OFFER 🤗

We care about your growth, well-being, and comfort

  • Professional development budget for relevant conference tickets, training programs, or courses.
  • Flexible benefits plan to choose the perks that fit your needs.
  • Generous time-off policy to balance your work and life.
  • Hybrid work format with 2 in-office days per week.

Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.


The Company
Austin, TX
232 Employees
Hybrid Workplace
Year Founded: 2015

What We Do

Manychat is a leading Chat Marketing platform. We enable businesses and creators to drive more sales and conversions on messaging apps, such as Instagram, WhatsApp, Facebook Messenger, and Telegram, using automation.

Trusted by over 1 million brands in 170+ countries, we're an official Meta Business Partner, backed by top investors, including Bessemer Venture Partners.

Why Work With Us

We are a global company with offices in Austin, Barcelona, Yerevan, São Paulo, and Amsterdam. Founded in 2016, we still embrace a startup work culture — making fast decisions, setting ambitions goals, fostering open feedback and transparency.

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