About Targetbase
As a data-driven, strategic communications agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients. For more information, visit www.targetbase.com.
JOB SCOPE & PURPOSE
The Senior Analyst within Decision Sciences provides impactful and insightful analysis and business intelligence to Targetbase clients. He/she has subject-matter expertise in one area of analytics and has a desire to expand his/her applications and capabilities in the area of marketing analytics.
MAIN RESPONSIBILITIES
- Delivers impactful analyses of assigned projects with high quality, on time, and within estimated hours
- Provides business and customer insights based on data analysis and report/trend monitoring
- Develops mastery of Targetbase’s key analytical competencies and tools
- Solves problems by proactively thinking through approaches to the data or analysis based on the objectives of the assignment
- Participates as a collaborative team member, holding himself/herself and the team accountable for the work
- Puts the client first, anticipating, understanding, and meeting/exceeding client expectations
EXPERIENCE & EDUCATION
- Minimum of 3 years (post graduate) of applied analytics experience
- Experience in some or all of the following areas of marketing analysis: segmentation, predictive analytics, digital analytics, measurement, business intelligence, and/or market research
- Bachelor’s Degree is required
KNOWLEDGE & ABILITY
- Intermediate-level knowledge of analysis techniques
- Proficient with SQL, Python, R or other data mining tools
- Proficient in Excel, Word, and PowerPoint
- Effective communication skills
POSITION REQUIREMENTS
- Overtime may be necessary
- Some travel may be required
- ***We are a hybrid company working 3 days a week in office and 2 days a week at home. Candidates must live in the Irving, TX area and willing to be in office on required days.
Local candidates only, not considering relocation for this position
Top Skills
What We Do
Targetbase is a data-driven, strategic communications agency that provides marketing technology, business intelligence, analytics and creative services to its clients. Our agency believes that clients become stronger when they leverage the wealth of information consumers provide online every day.
Targetbase applies its experience in acquiring knowledge and key consumer insights and turn that into relevant data that its creative team can generate brand experiences that consumers want. The agency brings together direct marketing principles, the innovative nature of digital thinking and the intelligence of marketing analytics, all integrated in one agency backed by the Omnicom family.
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
