Join Our Team as Segment & GTM Marketing Manager!
Are you a visionary B2B marketing leader passionate about driving customer-focused strategies and delivering impactful results? Do you excel in complex, dynamic environments and thrive on creating value through innovative segment and go-to-market (GTM) strategies? If so, we want to hear from you!
As Soho Segment & GTM Marketing Manager, you will spearhead the development and implementation of customer-centric marketing strategies within defined segments. Reporting directly to the B2B Marketing & Business Excellence Director, collaborating across departments (B2B, B2C) and managing a team of B2B Soho GTM specialists, you’ll shape value propositions, anticipate market trends, and ensure seamless execution of integrated marketing campaigns that drive customer acquisition and retention.
Your Key Responsibilities:
- Strategic Segment Leadership: Develop and manage commercial value propositions, focusing on segment-specific customer insights and growth opportunities.
- Go-To-Market Execution: Lead cross-functional GTM initiatives, ensuring alignment with broader corporate goals while safeguarding campaign ROI.
- Customer Experience Champion: Enhance customer satisfaction and maximize lifetime value through tailored strategies.
- Team Leadership: Inspire and mentor a dynamic team of marketing professionals, fostering innovation and excellence.
- P&L Ownership: Manage budgets and oversee A&P investments to ensure optimal ROI.
- Collaborate with Internal Teams (Sales, product development, legal, finance, and operations to craft cohesive strategies and impactful campaigns) and External Partners ( Suppliers, governing bodies, and Orange Group entities to align on objectives and co-create exceptional outcomes)
Your profile:
- Education: Master’s degree in a relevant field.
- Experience: 5-7 years in marketing management within a complex, matrix environment.
- Skills: Strategic thinker with exceptional interpersonal, influencing, and leadership abilities. Proficient in managing P&L, creating value propositions, and executing GTM strategies.
- Industry Knowledge: Telecommunications, content convergence, or services market expertise is a strong asset.
- Leadership Style: Energetic, collaborative, and very results-driven with a knack for inspiring teams and stakeholders alike.
Our Offer :
You will make the difference in this highly innovative vibe. As a result, you will develop your full potential by working with highly skilled colleagues and through continuous training. Moreover, you can count on a highly competitive and versatile compensation (performance bonus, company car, meal vouchers) and benefits package.
Oh, and one more thing: working here is fun. Ask our people, during one of our many team events and company get togethers.
Inspired? Please send us your resume and we will rapidly get back to you to invite you for further interviews. Apply now!
What We Do
Orange is one of the world’s leading telecommunications operators with sales of 43.5 billion euros in 2022 and 136,000 employees worldwide at 31 December 2022, including 75,000 employees in France. The Group has a total customer base of 287 million customers worldwide at 31 December 2022, including 242 million mobile customers and 24 million fixed broadband customers. The Group is present in 26 countries. Orange is also a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business. In February 2023, the Group presented its strategic plan « Lead the future », built on a new business model and guided by responsibility and efficiency. « Lead the future » capitalizes on network excellence to reinforce Orange's leadership in service quality.
