Stagiaire en E-Commerce et e-trade Marketing

Posted 2 Days Ago
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Bruxelles
Internship
Healthtech • Pharmaceutical • Manufacturing
The Role
The internship involves optimizing online content for e-retail clients, enhancing product visibility and user experience, analyzing performance metrics, assisting in marketing communication materials, and conducting competitive analysis within e-trade.
Summary Generated by Built In

Who we are ?

Pierre Fabre is the 2nd largest dermo-cosmetics laboratory in the world, the 2nd largest private French pharmaceutical group and the market leader in France for products sold over the counter in pharmacies.

Its portfolio includes several medical franchises and international brands including Pierre Fabre Oncologie, Pierre Fabre Dermatologie, Eau Thermale Avène, Klorane, Ducray, René Furterer, A-Derma, Naturactive, Pierre Fabre Oral Care. 


Established in the Occitanie region since its creation, and manufacturing over 95% of its products in France, the Group employs some 10,000 people worldwide. Its products are distributed in about 130 countries. 86% of the Pierre Fabre Group is held by the Pierre Fabre Foundation, a government-recognized public-interest foundation, while a smaller share is owned by its employees via an employee stock ownership plan. 


In 2019, Ecocert Environment assessed the Group’s corporate social and environmental responsibility approach in accordance with the ISO 26000 sustainable development standard and awarded it the “Excellence” level.


Pierre Fabre is recognized as one of the "World's Best Employers 2021" by Forbes. Our group is ranked in the Top 3 in the cosmetics industry and in the Top 10 in the pharmaceutical industry worldwide. 

Your mission

Le département Développement commercial et E-Commerce s’occupant des marques EAU THERMALE AVÈNE, RENÉ FURTERER, A-DERMA, KLORANE, DUCRAY et ORAL-CARE recherchent un/une stagiaire pour une période de 6 mois (date de début de stage fin juin) au sein de la filiale Pierre Fabre Benelux à Bruxelles pouvant effectuer les missions suivantes : 

  • Optimisation du contenu pour les clients e-retail et gestion des plateformes de contenus internes à destination des e-retailers
  • Optimisation de la navigation chez nos e-retailers (catégories, arborescence, crossselling, aides au choix, etc.)
  • Amélioration du référencement de nos produits chez les clients e-retail (reviews, SEO, keywords, etc.)
  • Optimisation de l’expérience en ligne de nos shoppers grâce à des collaborations avec des e-retailers (live-shopping, brandshop, etc.)
  • Analyse des performances et KPI’s: traffic, taux de conversion, panier moyen, chiffres d’affaires, profil du shopper, etc.
  • Assister le E-Trade Marketing Manager dans la conception du matériel de communication pour les Key Accounts & onliners (banners, newsletters, spots vidéo, etc.) ;
  • Assurer la bonne mise en œuvre des plans e-retail media chez nos clients e-retail
  • Assurer une veille concurrentielle dans le domaine du e-trade et proposer des idées pour les développements futurs
Who you are ?

  • Étudiant(e) en école supérieure, à l’université dans une des filières suivantes : marketing digital, e-commerce ou équivalent
  • Tu as une affinité avec la dermo-cosmétique ou la beauté en général
  • Tu es intéressé(e) par le digital et l’e-commerce et motivé(e) à l’idée de mettre en place des actions concrètes
  • Tu es une personne créative, organisée, rigoureuse et autonome
  • Tu parles le français (si tu parles le néerlandais c’est un plus)
  • Tu es à l’aise avec les logiciels créatifs type Photoshop, Canva, etc.

We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.

The Company
Barcelona
8,877 Employees
On-site Workplace
Year Founded: 1962

What We Do

Pierre Fabre Group held by the Pierre Fabre Foundation, is a worldwide company with a unique positioning : the alliance of pharmaceutical and dermocosmetics expertise.

This makes Pierre Fabre Group :
A pharmaceutical group with a strong positioning : medical and natural
The second largest dermo-cosmetics laboratory in the world
The second largest private French pharmaceutical group
The market leader in France for products sold over the counter in pharmacies.

Our portfolio includes several medical franchises and international brands including ;
Pharmaceutical Care
Pierre Fabre Oncologie
Pierre Fabre Dermatologie
Naturactive
Eau Thermale Avène
Klorane
Ducray
René Furterer
A-Derma
Pierre Fabre Oral Care
Glytone (US)
Darrow (Brasil)

Established in the Occitanie region since its creation, we manufacture over 95% of our products in France. We keep innovating passionately with our teams in 2 innovation centers in Brasil and Japan as well as in 6 R&D centers in France.

Thanks to our 9,600 employees in 44 subsidiaries and our distribution activities in 120 countries, our group generated €2.7 billion in revenues in 2022, 69% of which is from international business.

Pierre Fabre Group has a unique company structure.
86% of the Pierre Fabre Group is held by the Pierre Fabre Foundation, a government-recognized public-interest foundation, while a smaller share is owned by its employees via an employee stock ownership plan.

In 2020, the independent organization ECOCERT Environment awarded Pierre Fabre's CSR policy at "excellence" level : - Excellence being the highest maturity level of the ECOCERT 26000 standard

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