Salesforce Marketing Cloud Specialist

Responsible for performing activities associated with planning and execution of email and mobile messaging. Partner with Campaign Management to activate digital communications with a heavy emphasis on personalized and dynamic content and refined customer segments. This role with model and demonstrate the company’s core values of respect, honesty, integrity, diversity, inclusion and safety.

Essential Job Functions:

• Perform day-to-day email marketing activities including but not limited to, drafting creative briefs, testing, QA, and performance
• Work with Digital Communications Manager (Planning and Execution) to schedule all emails
• Work with Campaign Managers on creative briefs using industry best practices and learnings from Kroger’s email performance
• Utilize various workflow management systems to approve and deliver all necessary assets to Digital Communications Developers for coding
• Interface with targeting teams to ensure proper lists and validate audience size
• Serve as ongoing resource for Campaign Managers and Creative Services to ensure optimal output and efficient processes
• Use data and insights to evaluate effectiveness of digital communications
• Share digital communications best practices and processes with various stakeholders
• Must be able to perform the essential functions of this position with or without reasonable accommodations

Behaviors/Skills:

Some of the Leadership Behaviors needed to successfully perform this position are:

• Puts the Customer First - Anticipates customer needs, champions for the customer, acts with customers in mind, exceeds customers’ expectations, gains customers’ trust and respect.
• Communicates Effectively and Candidly - Communicates clearly and directly, is approachable, relates well to others, engages people and helps them understand change, provides and seeks feedback, articulates clearly, actively listens.
• Achieves Results Through Teamwork – Is open to diverse ideas, works inclusively and collaboratively, holds self and others accountable, involves others to accomplish individual and team goals.
• Leads Through Positive Influence – Demonstrates strong character, builds partnerships, models a conscious balance between work and personal life, takes personal responsibility for own development, role models leadership qualities such as motivation, inspiration, passion and trust.
• Coaches and Develops Others - Develops and cares about associates, builds effective teams, helps people be their best, values and manages diversity, provides candid and constructive feedback.
• Leads Change and Innovation - Challenges the status quo, embraces technology, puts forward creative ideas, champions and implements process improvements, gathers the ideas of others, demonstrates good judgment about which ideas will work.
• Executes with Excellence - Is action oriented, drives for results, sets clear expectations and milestones, reviews progress, acts decisively, solves problems, can be counted on to consistently meet or exceed goals.
• Provides Clear and Strategic Direction - Plans and organizes well, sets a clear and simple course of action, stays focused on the most important priorities, has the ability to visualize and plan for the future, understands the industry and marketplace.
• Safety Awareness -Identifying and correcting conditions that affect employee safety, upholding safety standards.

Minimum Position Qualifications/Education Requirements:

• 1-year hands-on experience in outbound e-mail marketing
• Must have strong workflow management experience and ability to balance multiple projects with tight timelines
• Exceptional communication and account management skills
• Must be highly organized with exceptional attention to detail

Desired Previous Job Experience/Education:

• Bachelor’s degree in marketing, Business or related area preferred
• Experience working on complex email campaigns
• Experience using marketing cloud solution (e.g. Salesforce)
• Digital communications experience with multi-channel retailer preferred
• Success working in fast-paced environment with ability to identify resources needed and reprioritize project tasks while meeting deadlines and goals