At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.
What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.
Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.
Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.
Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!
We are looking for a self-motivated outbound Product Marketing Manager - Sales Solutions, preferably based in San Francisco to contribute as a key stakeholder and to join our growing Industry and Solutions Marketing team. At Anaplan, we are revolutionizing Sales Performance Management (SPM) by transforming the way businesses operate. Our applications for The Office of the CRO are designed to increase sales productivity and maximize revenue through more effective go-to-market planning, incentive compensation management, and sales forecasting. We’re looking for individuals excited to be part of a fast-growing company and contribute to the future of SPM, and you will play a pivotal role in supporting and promoting these cutting-edge solutions.
As a Sales Planning Solution Manager, you'll be working closely with stakeholders across Product, Sales, GTM Operations, Competitive Intelligence, and Marketing, and you will drive the creation and communication of impactful content highlighting Anaplan’s advantage in SPM, supporting GTM strategy, and driving the launches of new applications and products. You will create compelling marketing and field-facing content to drive our marketing and sales programs and be directly responsible for interfacing with our GTM organization.
Your Impact
- Support the development of compelling customer-facing content such as blogs, long-form content, videos, webinars, presentations, and website copy to drive awareness, adoption, and retention.
- Support solution product marketing and sales enablement plans to support revenue objectives of growing existing ACV and acquiring new customers in the sales performance management domain.
- Partner with Sales Applications Product team to develop messaging and positioning, build and deliver sales tools across the sales cycle, including customer stories, sales wins, partner stories, and other sales tools and sales content, to enable sales teams to communicate the value of Anaplan effectively
- Research buyer personas and market trends, via both primary and secondary research to identify potential market opportunities and messages for Anaplan’s SPM line of business
- Support sales play and application launches by building messaging in collaboration with Product and GTM functions, craft marketing plans, drive, and support partner enablement in collaboration with partner marketing
- Discover and document complex buying/selling processes involving multiple decision-makers for software and solution purchases and translate them to successful GTM strategies
- Support the broader team to evangelize our solutions at conferences, and tradeshows, to analysts and customers
- Develop the SPM social media strategy for LinkedIn, Twitter, and other platforms to deliver messaging and positioning
Your Qualifications
- 5+ years related B2B enterprise product marketing or presales experience, ideally in one or more of the following areas: sales forecasting, sales planning, incentive compensation management, revenue intelligence, revenue orchestration, marketing performance management, and AI/ML
- Content creation and strategic messaging skills, including a showcase of work delivered elsewhere
- Proven capability to influence senior executives and purchasing stakeholders with messaging and content
- Demonstrable GTM / launch experience
- High energy, creativity, can-do attitude, agility, ability to manage multiple priorities, and bias-for-action with exemplary results
- Strong analysis and communication skills in writing and content development
#LI-REMOTE
Base Salary Range:
$117,000—$168,000 USD
Our Commitment to Diversity, Equity, Inclusion and Belonging
Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.
Fraud Recruitment Disclaimer
It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.
Anaplan does not:
- Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
- Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication.
All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to [email protected] before taking any further action in relation to the correspondence.
Top Skills
What We Do
Anaplan is building a future where connected leaders and teams are able to constantly adapt, transform and reinvent their businesses. We make it possible to share actionable insights, empower and unleash creativity, and drive innovation. With Anaplan, finance and operational leaders across the organization can model complex scenarios, forecast continuously with added intelligence, and make agile decisions with confidence.
