Sales Director

Posted 4 Days Ago
Be an Early Applicant
New York, NY
233K-300K Annually
Mid level
AdTech
The Role
As a Sales Director, you will drive revenue by managing and expanding business accounts, create tailored proposals, lead negotiations, and coach team members to enhance performance. You will be tasked with building relationships across agency and client networks, maintaining a strategic pipeline, and achieving sales quotas while contributing to team collaboration and knowledge sharing.
Summary Generated by Built In

A bit about us

GroundTruth is a media platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers. We then measure how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising.

Learn more at groundtruth.com.

We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, & 2023. Learn more about the perks of joining our team here.

You will:

  • Drive revenue by generating new business via prospecting and managing and growing existing, strategic accounts. 
  • Develop strategic account plans to grow assigned territory, vertical and/or account list.
  • Produce tailored proposals and recommendations to meet the needs of each client, and oversee the success of their campaigns. 
  • Lead negotiations with larger agency and client partnerships. 
  • Inform product/solution GTM strategy and product roadmap. 
  • Coach other sellers and help them grow and develop into high performing sellers.
  • Go deep and wide across all accounts (agency + client direct) – expected to have far-ranging relationships across all partners/teams who touch strategic accounts (agency, client direct, creative agency, trading desk)
  • Maintain a pipeline of new opportunities from current strategic accounts as well as un-cracked new business (within specific agency holding companies/strategic client directs)
  • Expertly communicate GroundTruth capabilities, differentiators and the entire product suite effectively to clients through various means (email, phone, in-person, conferences, networking events, etc.) 
  • Represent GroundTruth through thought-leadership opportunities at conferences (panel participant, moderating round-tables, speaking engagements) and agency-wide education/leadership sessions
  • Hold at least 5 meetings a week with a focus on the “Pitch a day” mentality and join sales meetings of your direct reports to help level up the conversation and provide support
  • Achieve sales quotas on a monthly/quarterly basis according to sales plan set by VP
  • Meet all deadlines set by leadership to ensure proper information is effectively shared
  • Strong ability to communicate with senior-level leadership and executives
  • Be a team player and a leader amongst your peers – contribute during team meetings, share market/product knowledge with larger team and step up to help team members when in need

You have:

This is our ideal wish list, but most people don’t check every box on every job  description. So, if you meet most of the criteria below and are excited about the opportunity, and willing to learn, we’d love to hear from you.

  • Bachelor’s degree in Advertising, Marketing, Business or similar relevant field preferred, but not required
  • 7+ years Active Sales experience and/or may consider multiple years relevant sales experience with a proven track record of success for multiple years in a row
  • Expert communication skills (in-person/on-the-phone presentations, email and general day-today in the office and with clients) – ability to pitch to all levels and audience sizes in any environment
  • Strong network of agency and client-direct contacts throughout territory and beyond
  • Effective time management skills and the ability to multi-task are imperative in this extremely fast-moving role
  • Strategic and tactical thinker – ability to think outside the box to help solve problems for clients
  • Very strong attention to detail in all aspects of the business
  • Hunter mentality – ability to find new business (hot/cold leads), maintain and grow current business and constantly curate of pipeline of potential business
  • Expert-level understanding of the mobile ecosystem and the various players in the space (location-based, attribution partners, programmatic, rich media providers, etc.)
  • Deep understanding of location-based data, how it sourced, differentiators among major players and various ways of activating against it across all platforms
  • Ability to effectively and strategically complete RFP’s for clients in various verticals, proactively pitch strategic ideas to best serve your clients needs.
  • Ability to effectively and strategically complete RFP’s and custom presentations for clients in various verticals
  • Technical Skills: Salesforce, MSFT product suite, MediaOcean/Prisma, Expensify, Clearslide, ZOOM, Slack, The LIST/Winmo, SellerCrowd, Media Radar

Key Competencies 

  • Performance management, territory management, strategic, tactical and analytical thinking
  • Problem solving and negotiation skills
  • Continuous learning with creativity and innovation
  • Managing resources, people and conflicts with emotional intelligence

Additional things to note: 

  • Culture is key at GroundTruth – prepare to contribute and help further develop the culture of the sales team and broader company
  • The expectation is to be meeting and entertaining clients wherever and whenever schedules align. “Whatever it takes to close a deal (within reason)” is the mentality of our top sellers here at GroundTruth 

You are:

  • Detail-oriented–-the little things matter
  • Organized with demonstrated ability to prioritize and deliver timely work
  • A team player and not afraid to roll up your sleeves and help when needed
  • Self-sufficient and not afraid to take the lead and manage tasks independently
  • Coachable and open to feedback
  • Respectful–-we treat each other with respect and assume the best of one another
  • Not afraid to have fun!

What we offer

At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love

  • Remote-first philosophy, subject to each manager’s discretion depending on the needs of the role
  • Flexible vacation
  • Daily lunch credit when working in-office
  • Fully stocked snacks and beverages
  • 401(k) employer match
  • Fully-paid medical premiums for employees
  • Generous parental leave
  • Active DEIB Committee with regular initiatives
  • Inclusion Academy seminars
  • Wellness and gym reimbursement
  • Family and pet expense reimbursement
  • Education and coaching reimbursement program
  • Option for mobile phone reimbursement or separate company phone
  • Equity analysis to ensure fair pay

Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at [email protected].

The base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills, and experience among other factors. Our compensation package also includes a comprehensive benefits platform offering and a commission plan, which is structured on a 60/40 split. The total compensation range for this position is listed below.

Total Comp Range

$233,333.33$300,000 USD

We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

To ensure your application is properly reviewed, we kindly ask that you submit your resume and optional cover letter through the designated application portal. Applications submitted via the "Contact Us" form on our website will not be considered.

The Company
HQ: New York, NY
388 Employees
On-site Workplace
Year Founded: 2009

What We Do

About GroundTruth

GroundTruth is the leading location-based marketing and advertising technology company. Brands, agencies, small businesses, and non-profits trust our performance-driven solutions to help them reach consumers during moments of intent that generate important business outcomes. GroundTruth’s suite of geo-contextual omnichannel products and services are available at scale through our self-serve advertising platform, managed services, and industry reseller partnerships. GroundTruth’s marketing platform is powered by a unique data set called "visitation data" accredited by the Media Rating Council (MRC). Our proprietary cleansing processes combine contextual mapping technology (BlueprintsTM), owned and operated properties, and third-party mobile location data, together yielding over 30 billion visits annually.

Learn more: www.groundtruth.com

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