Sales Development Representative (SDR) – Anchanto PhilippinesThe Role
- Manage both inbound and outbound sales efforts to drive lead generation.
- Nurture potential customers and support the overall sales pipeline.
- Qualify leads, schedule meetings for the sales team, and contribute to revenue growth.
- Ideal candidate should have a strong understanding of B2B SaaS sales, eCommerce, logistics, or supply chain technology.
- Must possess excellent communication and prospecting skills.
Key ResponsibilitiesInbound Sales
- Respond to incoming leads via email, website inquiries, and other channels.
- Qualify inbound leads based on predefined criteria before passing them to the sales team.
- Maintain prompt follow-ups to nurture prospects and move them through the sales funnel.
Outbound Sales & Prospecting
- Conduct proactive outreach via cold calling, emails, LinkedIn, and other channels to generate new leads.
- Identify and target key decision-makers in potential client organizations.
- Develop tailored messaging to engage prospects and secure discovery calls.
Pipeline Management & CRM
- Maintain accurate and up-to-date lead records in the CRM system.
- Track outreach activity and ensure timely follow-ups.
- Work closely with the sales manager to improve lead conversion rates.
Market Research & Intelligence
- Stay updated on industry trends, competitors, and key market movements.
- Identify potential new markets or customer segments.
- Provide feedback to the marketing and product teams regarding customer pain points and needs.
Collaboration & Reporting
- Work closely with sales and marketing teams to align outreach strategies.
- Provide weekly reports on outreach efforts, lead generation, and conversion rates.
- Contribute to sales strategies to enhance the effectiveness of inbound and outbound initiatives.
Qualifications
- 1-3 years of experience in Sales Development, Business Development, or a similar role.
- Background in B2B SaaS, eCommerce, logistics, or supply chain technology.
- Proven experience with lead generation, outbound prospecting, and cold calling.
- Strong understanding of CRM tools and lead management processes.
- Excellent verbal and written communication skills.
- Ability to work independently and manage multiple tasks effectively.
- Strong analytical skills to assess sales data and improve outreach strategies.
- Experience in handling objections and qualifying leads for software solutions is a plus.
- Bachelor’s degree in Business, Marketing, Communications, or a related field is preferred.
Key Performance Indicators (KPIs)
- Number of Outbound Calls & Emails Sent – Track daily/weekly outreach attempts.
- Lead Qualification Rate – Percentage of leads successfully passed to the sales team.
- Response & Follow-up Time – Time taken to engage inbound leads.
- Meetings Booked – Number of discovery meetings scheduled for the sales team.
- Lead-to-Opportunity Conversion Rate – Success rate of moving leads further into the sales funnel.
- CRM Data Accuracy – Ensuring all lead interactions and statuses are well-documented.
This role offers an exciting opportunity to be part of a dynamic team, drive impactful sales initiatives, and contribute to Anchanto’s growth in eCommerce, logistics, and warehousing technology.
Top Skills
What We Do
Anchanto is a global B2B company that offers a suite of e-commerce & logistics SaaS products. Connected to more than 150 ecosystem partners (marketplaces, webstores, last-mile carriers, ERPs), Anchanto’s technology is designed to enable the operational growth of brands, retailers, e-commerce enablers, and logistics service companies. Headquartered in Singapore, and with a local presence in 11 countries across Asia, Europe, and the Middle East, Anchanto equips hundreds of large and medium companies such as L’Oréal, HP, Panasonic, Fossil, Decathlon, Ninja Van, Rhenus Logistics, Unilever, Stanley Black & Decker, Nestle, Zuellig Pharma, to name a few.
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