Marketing Operations Lead

Posted 4 Days Ago
Hiring Remotely in United States
Remote
120K-130K Annually
Mid level
Fintech • Financial Services
The Role
The Marketing Operations Lead will manage and optimize marketing operations processes to enhance revenue growth and efficiency. Responsibilities include overseeing marketing tech stack strategies, optimizing marketing platforms, analyzing data for insights, and collaborating with various teams to align marketing efforts with revenue goals.
Summary Generated by Built In

Description

ABOUT THE ROLE:

The Marketing Operations Lead will be responsible for managing and optimizing our marketing operations processes to drive revenue growth and efficiency. The ideal candidate will have a strong analytical mindset, excellent leadership skills, and a solid understanding of revenue and marketing operations best practices. This role will sit on a centralized Revenue Operations team focusing on revenue marketing operations and report into the Director of Revenue Operations. 

What You'll Do:

  • Drive marketing tech stack strategy planning and maintenance to support key marketing objectives, measurement, and continuous improvement 
  • Own all administration, enablement, and optimization of new and existing marketing platforms and tools
  • Prioritize internal system requests/issues and actioning promptly, based on business need
  • Oversee and optimize all marketing operations processes, including lead contact and account management, lead and account scoring, campaign management, marketing automation, and attribution
  • Develop and implement strategies to track early pipeline and revenue growth to provide insight to help the marketing team continuously improve campaign and program performance
  • Work closely with marketing, sales, channel sales, and customer success teams to align marketing and revenue goals and drive collaboration 
  • Analyze marketing and revenue data to identify trends, opportunities, and areas for improvement
  • Implement and maintain marketing operations systems and tools
  • Collaborate with cross-functional teams to develop and implement scalable marketing processes and policies
  • Help to ensure that Tapcheck's marketing tech stack and associated processes leverage the latest technologies an are best-in-class. 

What You'll Bring:

  • 4+ years of experience in marketing operations or a related field, preferably in a scale-up/hyper growth environment
  • Strong analytical and problem-solving skills
  • Experience with Salesforce and customizing Salesforce to align with Sales, Marketing, and Customer Success processes. This includes data management, campaign attribution, and reporting.
  • Experience working at an early stage start up or an organization experiencing hypergrowth 
  • Experience with HubSpot Marketing Hub and integrating it with various systems
  • Experience with managing Outreach or similar Sales Engagement software
  • Excellent organizational skills and experience managing an ever-evolving project roadmap
  • Strong communication and collaboration abilities 
  • Ability to analyze and interpret marketing and revenue data to drive strategic decisions
  • An obsession with detail 

This is a remote-friendly role. Ideally, candidates will sit in the following states: AL, AZ, CA, CO, DC, DE, FL, GA, ID, IL, LA, MA, MO, NC, NH, NJ, NV, NY, PA, OR, OH, RI, SC, TX, VA, WA, WI 

About Tapcheck:

Tapcheck is a digital platform offering an easy and convenient way to access on-demand earnings early. Available at no cost to employers, our app-based on-demand pay solution helps relieve the financial stress that many employees experience on a daily basis. 

The Tapcheck team is passionate about our mission to improve financial wellness and boost business productivity. By giving workers the ability to transfer wages they’ve earned directly to their bank account or pay card without waiting for payday, Tapcheck eliminates the need for high-interest payday loans or employer-funded cash advances. 

How We Get Things Done: 

Our core values act as a steadfast guide, directing our decisions and anchoring our actions. We consider these values non-negotiable, especially when it comes to our hiring process. 

  • Humility: We believe in the power of humility. We value team players who are down-to-earth, respectful, and open to learning from others. Our employees approach challenges with a positive attitude, acknowledging their strengths and weaknesses while celebrating the achievements of their colleagues. 
  • Grit: We admire individuals with grit – those who demonstrate unwavering determination and resilience in the face of obstacles. At Tapcheck, we take pride in overcoming challenges together, pushing the boundaries of what is possible, and embracing failure as an opportunity for growth. 
  • Raising the Bar: Continuous improvement is at the heart of our culture. We are committed to setting high standards and pushing ourselves to exceed them. We seek employees who are innovative and strive for excellence, constantly seeking ways to enhance our products, services, and processes. 
  • Striving for Growth: We foster an environment that encourages personal and professional development. Our employees are driven to learn, grow, and adapt to new circumstances. We support individuals who take initiative, seek out new challenges, and actively contribute to their own growth and the growth of the company. 

Why Join Tapcheck?

  • Competitive Base + Bonus + Equity
  • Paid Time Off
  • Health Insurance
  • Dental Insurance
  • Vision Insurance 
  • 401K Match 

Compensation: $120,000 - 130,000 + Bonus + Equity The actual base salary varies on job level and will depend on numerous factors such as: location, experience, training, knowledge and skills. Tapcheck reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time. All applicants acknowledge that by applying to this position you understand that this specific pay range is contingent upon meeting the qualifications and requirements of the role, and for the successful completion of the interview selection and process. It is at the Company's discretion to determine what pay is provided to a candidate within the range associated with the role.

Equal Employment Opportunity Policy 

Tapcheck, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

Top Skills

Hubspot
Salesforce
The Company
HQ: Tarzana, CA
103 Employees
On-site Workplace
Year Founded: 2019

What We Do

Tapcheck is the highest precision earned wage access platform on the market, enabling employees access to their wages on-demand at no cost to the employer.

Tens of thousands of employers have added Tapcheck to their benefits package, and have found that offering on-demand pay significantly increases employee satisfaction, reduces turnover, and is something that distinguishes them from competitors.

Employees with on-demand pay and financial wellness tools are more likely to stay with a company that empowers their financial freedom.

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