Why PlayStation?
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.
Role overview:
The successful candidate will join our 'In Life Growth Team' for PlayStation Plus, a team responsible for monetising the existing customer base – utilising all commercial leavers to drive the best customer lifetime value from our players. This role will be responsible for supporting the creation and delivery of the PlayStation Plus new growth strategy. Owning the pricing strategy is a significant element of this role with a focus on developing in detail the ongoing roadmap, initiatives and tracking the CLV impact – sharing with senior leadership and driving any projects forward.
The role is highly collaborative, focussed on driving critical metrics across the business that support customer revenue growth – Collaborating closely with Product, Channel Sales and Partnership teams, alongside the wider PlayStation Plus team to implement and build aligning and complimentary plans.
You will be required to work at a global level – understanding global vs local behaviours and adapting plans appropriately. This will involve working across all partner teams with colleagues in Europe, America and Asia to agree, communicate and deploy business plans.
New growth plans are delivered through pricing strategy, business partnerships and bundling initiatives – All are key drivers of our growth and unlock investment back into our proposition. You must have strong analytical, business casing and strategy experience, in addition to partnership or B2B experience.
What you'll be doing:
Pricing Strategy:
- Owning, formulating and delivering the PlayStation Plus pricing optimisation strategy, tracking metrics like FX rates and local affordability metrics
- Collaborate with local hub leads to gather and understand barriers to plus growth and share details of pricing/new growth plans
- Lead the tracking and sharing of updates on customer lifetime value trends, informing the wider services team on risks and ops
- Identify revenue risks and opportunities, creating mitigation/go faster plans where appropriate
- Track competitor pricing strategies – building updates to better understand changes being made globally and how they impact Plus
New Growth:
- Lead new growth opportunities – driving our partnership teams to onboard new incentives and feed agreed ops into the wider services teams
- Work closely with our business development teams, B2B leads and channel sales to deliver impactful initiatives growing Plus
- Unlock plans around bundling, driving plus attach to point of sale hardware – leading on business casing and impact sizing
- Lead the B2B strategy, growing its reach, improving processes and enabling scale globally for local leads to deliver against
- Deliver detailed post implementation reviews (PIR’s) on all key initiatives ensuring impacts are understood and ‘improvements’ can be planned
- Communicate new growth plans to secure consensus and feedback from all levels across PlayStation
- Work closely with our business development, strategy and channel sales teams to formulate and deliver new growth roadmap
What we're looking for:
- 5+ years (or equivalent) subscription background with proven commercial experience
- B2B or Partnership experience
- Proven expertise in the planning, execution and leadership of business plans
- Strong analytical, business casing and strategy planning
- Partnerships background and understanding advantageous
- Proven innovation and growth mindset with solution focused attitude
- Creative instinct and ability to think laterally about business planning
- Commercial awareness of the games market and consumer entertainment markets
- Collaboration skills with experience working with many teams to deliver results
- Experience working globally preferred
Benefits:
- Discretionary bonus opportunity
- Hybrid Working (within Flexmodes)
- Private Medical Insurance
- Dental Scheme
- 25 days holiday per year
- On Site Gym
- Subsidised Café
- Free soft drinks
- On site bar
- Access to cycle garage and showers
Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Top Skills
What We Do
PlayStation has been at the forefront of interactive and digital entertainment since the debut of our first console in 1994. Our products delight millions across the world through incredible games, cutting edge experiences and access to many types of media.
This commitment to amazing our fans is at the core of who we are and one we share with Sony Corporation, internationally known as a leader in music, movies and consumer electronics.
We can only achieve this goal by welcoming talented people and empowering them to do their best work. From game developers to data scientists, software engineers to cybersecurity experts, marketing to accounting and finance professionals, we’re always looking for talented people who share a passion for creating and our commitment to delivering amazement.
