Responsible Media Planner

Description
This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
Join GM as a Responsible Media Planner ! General Motors seeks a visionary team member to champion inclusive and impactful media strategies while optimizing investments that align with our mission of driving the world forward. An ideal candidate will play a pivotal role in ensuring our media approaches reflect an array of consumer audience segments, while delivering measurable results.
Key Responsibilities:

• Strategic Media Planning: Develop and implement comprehensive media strategies that prioritize diverse audiences and inclusive storytelling across all platforms.
• Investment Optimization: Support the allocation of media investments to ensure maximum ROI and alignment with GM's values of sustainability and social impact.
• Partnership Development: Cultivate and maintain relationships with diverse media organizations, suppliers, and community partners to amplify underrepresented voices.
• Market Analysis: Utilize data-driven insights to inform strategic decisions and address gaps in audience representation and engagement.
• Cross-Functional Collaboration: Work closely with marketing, communications, and corporate responsibility teams to seamlessly integrate media support.
• Compliance and Accountability: Ensure all media practices meet ethical standards and align with GM's commitment to integrity and transparency.

Functional Capabilities:

• Expertise in media strategy, investment planning, and execution across traditional and digital platforms.
• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
• Proficiency in managing budgets, forecasting, and financial performance metrics.
• Knowledge of diversity, equity, and inclusion principles as they relate to media and marketing.

Behavioral Capabilities:

• Inclusive Partnership: Fosters an environment where diverse perspectives are valued and integrated into decision-making processes.
• Strategic Thinking: Anticipates trends, identifies opportunities, and develops innovative approaches to media strategy.
• Collaboration: Works effectively with cross-functional teams and external partners, leveraging diverse skill sets and viewpoints.
• Integrity: Upholds ethical standards in all media and investment practices.
• Adaptability: Thrives in a dynamic environment, demonstrating resilience and flexibility in the face of challenges.

Additional Description
Qualifications:

• Bachelor's degree required, preferred in marketing, business or other related
• 3+ years of experience in media strategy, investment, or a related field.
• Proven track record of successful diverse media initiatives and ROI optimization.
• Strong communication and interpersonal skills.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

• #LI-MO1

About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
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Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
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