Research & Insights Contractor (Remote)

Company Description

Her Campus Media is the #1 media portfolio for college students and Gen Z. Our brands -- Her Campus, Spoon University, College Fashionista, InfluenceHer Collective, and Generation Hired -- reach an audience of over 10 million readers and 550K social followers, and count more than 50,000 influencers and student ambassadors at 1,600 colleges in our global network. Whether through content, resources, events, or other experiences, our mission is to support, celebrate, inspire, amplify, and equip Gen Z to realize their dreams as individuals and for society. We also power full-service, integrated marketing programs for the world’s top brands, who partner with us to create authentic, meaningful connections with our audience.

Her Campus Media is made up of passionate, entrepreneurial, ambitious doers who are fired up about cultivating the next generation of leaders and changemakers. We are a small but mighty team of individuals, most of whom identify as women, committed to continuing to build a dynamic and inclusive organization where we want to work. Visit our Careers page to learn more about our culture and what makes us tick at hercampusmedia.com/careers!

Job Description

As the Research & Insights Contractor, you will provide coverage for the Research & Insights Lead in managing. You will conduct proactive audience research via a variety of methodologies to develop timely and actionable insights for teams across the company. You will work in partnership with sales, planning, editorial, and other departments throughout the company to conduct research relevant to their needs. In addition, you will manage audience surveys, focus groups, brand lift studies, and perform statistical analyses that inform the overall HCM strategy. This role reports to the Research and Insights Lead within the Integrated Marketing Strategy team.

Responsibilities 

• Support the Research & Insights Lead in all HCM research activities

• Conduct quantitative and qualitative Gen Z research for internal teams and clients, involving (but not limited to): instrument drafting, programming, data collection oversight, data cleaning, translation of raw data into clear deliverables

• Serve as a resource for audience and industry news and trends; intake, organize, and share for relevant parties on a regular basis

• Create presentation materials to support company B2B research & insights events such as GenZology (hercampusmedia.com/genzology)

• Partner with other departments as needed to support research needs adjacent to Integrated Marketing functions

• Support in maintenance of the Her Campus Media Research Hub, an internal resource that compiles all relevant Gen Z insights from internal and third-party research

Qualifications

We believe the following will set you up for success in this role. If you don't have all of these qualifications, please still consider applying and tell us more about what makes you a great candidate! We value unique perspectives, approaches and backgrounds.

• Bachelor’s degree (or other college degree) with a focus in business, marketing/market research, psychology, statistics or sociology preferred.

• 1-3 years of hands-on experience conducting primary research (agency or client-side)

• Experience with both qualitative and quantitative research methods; strong analytical abilities

• Experience programming, fielding and analyzing survey data via research fielding platforms like Survey Monkey and/or Qualtrics

• Experience manipulating and working with data sets in Google Sheets

• Hardworking, detail-oriented, efficient and creative work ethic, comfortable working in a fast-paced environment and juggling multiple projects concurrently

• Creative and deductive thinker with the ability to synthesize key insights from multiple sources into actionable insights

Additional Information

Salary Range: $30-32 per hours

• Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate’s skills, experience, and other factors.

Interview Process & Expectations

To apply, click the “I’m interested” button to upload your resume and submit a cover letter.

Our timeline is to make a hire by March 1, 2025. You can expect three rounds of interviews, including an initial phone screen with HR and subsequent interviews with the Director Marketing Strategy and SVP Marketing and other members of the Her Campus Media Marketing team. 

Please refer to our Interview Prep Guide (hercampusmedia.com/careers/interview-prep) for a general overview of our hiring and interview process and what we look for in applications.