Regional Sales Manager

At GEA, we are a global leader in industrial engineering, providing innovative solutions across the food, dairy, and pharmaceutical sectors. We are seeking a Regional Sales Manager (RSM) to drive business growth in the Food & Dairy application market. This position plays a critical role in generating new business, managing customer relationships, and collaborating with internal teams to deliver tailored solutions. The RSM will focus on generating new and custom plant business, developing strong customer relationships, identifying sales leads, and ensuring the successful closure of capital equipment orders within their designated territory.

Responsibilities / Tasks

• Achieve sales targets for capital equipment within the territory as set by the Director.
• Cultivate relationships with key decision-makers to identify, qualify, and pursue leads.
• Proactively generate new business opportunities by penetrating the market and gathering market intelligence.
• Effectively communicate customer requirements within GEA to align with internal teams and ensure successful project execution.
• Represent GEA in a professional and customer-focused manner, demonstrating industry expertise.
• Conduct timely follow-up on all inquiries and maintain communication throughout the sales process.
• Collaborate with engineers and internal teams to develop tailored solutions for customers.
• Prepare and deliver persuasive formal proposals to potential customers.
• Participate in industry trade shows to showcase GEA solutions and develop new customer contacts.
• Negotiate terms & conditions of sales, secrecy agreements, and finalize contracts in coordination with business unit management.
• Provide order confirmations and actively participate in turnover meetings with project management and internal teams.
• Track and report on sales activities, proposal status, and sales forecasts.
• Manage travel and entertainment expenses in line with company policies.
• Work closely with the Service organization to ensure a unified approach to customer visits and technical solutions.

Your Profile / Qualifications

Required Skills/Abilities:

• Strong drive to close deals and secure orders.
• Knowledge of food or dairy processing equipment, with a hands-on background in equipment troubleshooting.
• Ability to understand and communicate complex technical data and engineering systems.
• Excellent written and verbal communication skills in English.
• Proactive, self-motivated, and capable of working both independently and as part of a team.
• Willingness to travel as needed to meet customer needs and attend industry events.
• Strong interpersonal skills and the ability to build trust-based relationships with customers and colleagues.
• Proficient in MS Office applications and comfortable with technology.
• Willingness to travel up to 50%.

Working at GEA Group has significant benefits:

• 12 Paid Holidays
• PTO - Paid Time Off
• Medical Plans
• Dental Insurance
• Vision Insurance
• Health Savings and Spending Accounts
• Tuition Reimbursement
• 401k with excellent employer match
• Wellness Incentive Program
• Employee Assistance Program

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GEA Group is committed to fostering an inclusive work environment where all clients and employees feel welcomed, accepted and valued. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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