Your role at Exness:
As the Regional Marketing Manager for Thailand & Laos, your role is to shape and execute localized marketing strategies that align with Exness’s global vision. You'll work cross-functionally with regional teams, media partners, and compliance to ensure impactful, high-performing campaigns that build brand awareness and drive acquisition across both markets.
You will:
- Collaborate with the Regional Director, Team Lead, and Head of Department to design and implement tailored go-to-market strategies for Thailand and Laos.
- Oversee the coordination and rollout of marketing initiatives that drive awareness, consideration, and acquisition in the region.
- Work with local teams and media agencies/suppliers (e.g., influencers, websites) to secure effective media placements and regional deals.
- Represent the marketing team in regional and country-specific forums, building strong internal and cross-functional relationships.
- Own the development of campaign briefs that are aligned with business goals and fully compliant with regulatory standards.
- Collaborate with the marketing operations and planning team to hand over business briefs and provide executional support as needed.
- Request and incorporate regional market research and competitive analysis into strategic and creative planning.
- Partner with the Compliance team to review all marketing content and campaigns for regulatory adherence and identify new compliant marketing opportunities.
- Monitor and report on KPIs weekly and monthly; analyze campaign results and contribute to post-campaign performance reviews.
- Track marketing expenditures to ensure spending is aligned with strategic goals and country-specific objectives.
- Keep up to date on regional developments including competitor activity, regulatory changes, and market shifts; share insights in stakeholder reports.
- Ensure high standards across all deliverables, meet deadlines, and verify all data with reliable sources.
- Assist the Team Lead and Head of Department with ad-hoc business tasks and special projects as required.
What makes you a great fit:
- 5 years of experience as a Marketing Manager or in a similar marketing role
- Bachelor’s degree in Marketing, Communications, Finance, or a related field
- Strong background in creating detailed 360° campaign briefs
- Experience with both online and offline media channels
- Proven hands-on experience with marketing tools and software, including CRM solutions
- Solid understanding of best practices in digital marketing
- Ability to thrive in a fast-paced environment and perform under pressure
- Excellent organizational and analytical skills, with a strong attention to detail
- A proactive, problem-solving mindset and the ability to collaborate with diverse stakeholders
- Strong time and resource management abilities
- Exceptional communication skills
- Proficiency in advanced English and Thai for professional use; additional languages are a plus
Nice to have:
- Experience working in fintech or iGaming companies
- Experience working with analytics tools, such as Tableau and PowerBi
What we offer along the way:
- Competitive and attractive compensation
- Extensive learning opportunities, such as professional training and certifications, soft skills development, free English courses, and trading workshops
- Health and life insurance for employees, spouses, and children, including vaccinations, tests, mental health care, and coverage for vision and dental care
- Generous time off, including 21 days of annual leave and paid sick leave
- Allowance for sports club memberships or other physical exercise activities
- Holiday flight tickets and accommodation coverage (within the yearly limit)
- Meal and transportation allowance
- Education allowance for your children’s school and kindergarten fees
- Outstanding team-building experiences and corporate parties
Your journey after applying:
1. Interview with your Recruiter (30 minutes)
2. Home Task
3. Interview with Team Lead (1 hour)
4. Interview with HoD (up 1 hour)
5. Team interview (1 hour)
Please note: We occasionally amend or withdraw Exness jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Exness/Exness Group companies around the world. Exness Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Exness. Anyone who demands such a fee is not an authorized Exness representative and you are strongly advised to refuse any such demand.
At Exness, we're an equal opportunity employer where every individual is valued. No matter your race, color, religion, sex, national origin, sexual orientation, gender identity or disability, we welcome you. As an international fintech company, we embrace the richness of our diverse team, respecting each individual and promoting gender equality for all genders in our workforce.
Top Skills
What We Do
Exness Group is a global multi-asset broker that was founded in 2008 with the mission to reshape the online trading industry. We aim to maximize our client's potential when trading the markets by offering better-than-market conditions on currencies, crypto, stocks, indices, metals, and commodities.Our fresh scientific and ethical approach has resonated with traders around the world, and the company has gone from strength to strength, with trading volumes hitting new monthly records in 2023 at $3 trillion from an active client base of 414,502+We think business and act human. Our growing #ExnessFamily has more than 2,000 employees in offices located in Asia and Europe. Exness is the place for global teamwork, incredible leadership, a learning culture, and constant development. We are constantly expanding into new markets, and we're looking for a passionate team to help us grow. If you are looking for a new challenge and want to be a part of the future of online trading, please check out our open positions
