Company Description
About CyberArk:
CyberArk (NASDAQ: CYBR), is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on Twitter, LinkedIn or Facebook.
Job Description
CyberArk is looking for a dynamic, innovative and driven Account Based Engagement (ABX) Program Manager in APJ, based in Singapore, to join our growing Field Marketing Organization. In this role, you will plan and drive the regional ABX strategy, activating the connected marketing and sales field motions to accelerate pipeline, working closely with the regional marketing, global marketing & marketing operations teams and across the key stakeholders of sales, sales development reps and channel partners. This role will collaborate across the various functions to drive CyberArk’s pipeline across new logos and cross-sell with targeted and account-based programs.
Responsibilities:
- Drive the Regional ABX program using the relevant marketing mix for Target Account Lists across the respective region, by segments and focus verticals.
- Ensure frictionless flow and handoffs for Marketing generated Leads within target accounts in the region, for example, post-execution of Tier 1 events.
- Operationalize Lead to Pipeline process playbooks in the region across SDR, Sales, and Channel, partnering with marketing and revenue operations teams.
- Support regional SDR to ensure timely follow up and orchestrate across field GTM roles.
- Evangelize marketing intelligence tools for engaged contacts within the region and develop intentional ABX journeys.
- Drive quarterly optimization of the regional ABX Plan and share insights on what’s working/not working across regional & global leadership.
- Partner with Regional Marketing leader to activate cross-functional stakeholders in the field. Support Regional Marketing Managers (RMM) in key account engagement across various marketing programs (e.g., Customer Meetings scheduling & onsite management at Tier 1 events).
- Act as the owner of New Logo Regional Must Win programs across segments and sub-regions.
- Drive cohesive business interlock between Customer Marketing and Must Win program to turn great New Logo wins into Evidence.
- Support high-touch engagement plans for CISOs/CIOs across sub-regions, in partnership with the global C-level program and RMMs.
#LI-EO1
Qualifications
- 8+ years of experience in B2B/SaaS/Cloud/Cybersecurity marketing, preferably experienced in Account Based Marketing, Field Marketing, or Customer Marketing
- Proven track record in planning and executing Account-based, targeted marketing programs to generate demand and pipeline
- Data-driven and experienced in marketing intelligence, automation tools, lead management systems and tools (e.g. Marketo, 6Sense, SFDC, Tableau)
- Positive, can-do attitude, great communication skills to work with cross-functional stakeholders. Ability to present to and communicate effectively with senior executives.
- Ability to prioritize and manage multiple programs simultaneously
- Regional marketing experience for sub-regions like ASEAN, ANZ, India highly preferred
#LI-EO1
Top Skills
What We Do
CyberArk is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets.
For over a decade CyberArk has led the market in securing enterprises against cyber attacks that take cover behind insider privileges and attack critical enterprise assets. Today, only CyberArk is delivering a new category of targeted security solutions that help leaders stop reacting to cyber threats and get ahead of them, preventing attack escalation before irreparable business harm is done. At a time when auditors and regulators are recognizing that privileged accounts are the fast track for cyber attacks and demanding stronger protection, CyberArk’s security solutions master high-stakes compliance and audit requirements while arming businesses to protect what matters most.
With offices and authorized partners worldwide, CyberArk is a vital security partner to more than 6,770 global businesses, including:
More than 50% of the Fortune 500
More than 35% of the Global 2000
CyberArk has offices in the U.S, Israel, U.K., Singapore, Australia, France, Germany, Italy, Japan, Netherlands and Turkey.
