Public Relations Specialist

The privately held Transwestern companies have been delivering a higher level of personalized service and innovative real estate solutions since 1978. Through an integrated, customized approach that begins with good ideas, the firm drives value for clients, investors, and partners across commercial real estate services, development, investment management, and opportunistic endeavors for high-net worth investors. Operating from 33 U.S. offices, Transwestern extends its platform capabilities globally in an additional 31 countries through strategic alliance partners whose unique geographic, cultural, and business expertise fuels creative solutions.

Part of the Transwestern companies, Transwestern Real Estate Services (TRS) strives to add value for investors, owners, and occupiers across all commercial property types. Fueled by a holistic perspective of the real estate life cycle, agility and creativity are hallmarks of our approach, while vast national resources and sound market intelligence underpin customized recommendations and property solutions.

Our firm’s award-winning culture and reputation for exceptional service are built on a common purpose – Empowering Good People to do Extraordinary Things Together. This unique approach, reinforced by the hiring of smart, passionate, hard-working people who understand the benefits of both collaboration and independence, create value for our team members and clients every day.

POSITION SUMMARY:

The Public Relations Specialist works with Transwestern experts and market leaders to craft newsworthy narratives, write press materials, and coordinate media outreach for both local and national deliverables. This role is also responsible for executing multi-channel content strategies that support the goals of regional services lines and Transwestern clients, including internal communications, award nominations and social media content. The Public Relations Specialist will operate in an agile manner and respond quickly to changing market conditions and business direction.

It is the responsibility of the Public Relations Specialist to exhibit legendary customer service when communicating with owners, clients and vendors while also focusing on productivity and results.

POSITION ESSENTIAL FUNCTIONS

• Write and develop communications for both internal and external audiences across multiple channels, including public relations, marketing collateral, social media, etc.
• Write and distribute press releases and other materials on a variety of topics, from notable deals and high-level promotions/new hires to market insights, research reports and additional thought leadership.
• Responsible for follow up and fulfilling media requests.
• Identify and/or create newsworthy content to support PR efforts in the commercial real estate sector.
• Review written materials and proofread internal and external content to ensure appropriate branding and messaging.
• Maintain and update media lists and actively follow up with media.
• Actively seek out opportunities to position our professionals as commercial real estate experts to the media.
• Track and monitor media coverage; analyze metrics to develop targeted outreach.
• Align PR strategy with regional business goals.
• Build strong working relationships with local leadership to understand each market’s PR needs and goals.
• Manage and drive the strategy for regional social media accounts, including content creation and distribution.
• Liaise with national social media and public relations counterparts to surface local content.
• Work closely with Creative/Marketing Teams on various initiatives.

POSITION REQUIREMENTS

Education:

• A bachelor’s degree in Marketing, Communications, Public Relations, English, or Journalism.

Experience:

• A minimum of 2 years of related experience in PR, internal communications, and social media.
• Experience with commercial real estate is a plus.

Technical Skills:

• Proficiency with Microsoft 365; experience with Canva or other design programs.

Personal Skills:

• Strong writing and communications skills.
• Able to foster relationships and communication with professionals across departments, as well as with media, clients, and PR firms.
• Able to serve several audiences while remaining committed to generating the best results.
• Solid organizational, project management and multi-tasking skills. Able to prioritize workload, manage projects and communicate well with internal clients.
• Strong attention to detail. Strong proofreading capabilities and commitment to achieving the highest-quality deliverables and outcomes.
• Superb interpersonal, collaboration and consensus-building skills.
• Self-motivated, with an ability to effectively manage simultaneous projects from inception to completion on tight timeline.
• Service-oriented and responsive

WORK SHIFT:

LOCATION:

Houston, TX

Transwestern’s Guiding Principles are woven into the fabric of our firm and underscore the value of each individual team member. We embrace diversity, equity, and inclusion – not only as the right thing to do, but as a reflection of who we are. It is our responsibility and heartfelt desire to create an environment that elevates the human spirit and brings out the best in everyone. Transwestern offers an exciting work environment, competitive salary, and excellent benefits, which include medical, dental, and vision coverage, as well as a 401(K) plan. Transwestern is an Equal Opportunity Employer.

Please note that all candidates selected for an offer of employment are subject to pre-employment background checks, which may include but are not limited to, based on the role for which they have been selected: criminal history, education verification, social media review, motor vehicle records, credit history, and professional license verification. In addition, your employment with Transwestern is subject to successfully passing a drug screen check prior to your starting with the Company along with satisfactory references.

We understand you have a choice when choosing where to work and pursue a career. We understand you are unique and have your story. We want to hear it. We encourage you to apply today so that you may become a part of the Transwestern story.