Prompt Designer / Engineer (Senior Director)

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Job Category

User Experience

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Salesforce, the Customer Company, is inspiring the future of business with AI + Data + CRM. Guided by our core values, we help companies across industries blaze new trails and connect with their customers in groundbreaking ways. We empower our team members to be Trailblazers—driving performance, career growth, and meaningful change in the world. If you believe in business as the greatest platform for change and in companies doing well and doing good, you’ve found your place.

Role Overview
We are seeking an experienced Prompt Designer / Engineer to join our Digital Customer Success team. This pivotal role focuses on designing and implementing cutting-edge prompt templates and conversational experiences for our release of Agentforce. As a key leader in our organization, you will leverage your expertise in conversation design, user experience, and generative AI to deliver human-centric, transformative solutions for our customers. This role uniquely blends strategic leadership, hands-on design expertise, and collaboration with multidisciplinary teams to craft innovative experiences powered by AI and autonomous agents.

Key Responsibilities

• Design and Innovation

• Create prompt templates and conversational AI experiences for diverse use cases, such as issue resolution, customer onboarding, and learning.

• Develop multimodal interaction designs incorporating text, voice, visual, and sensory inputs to craft rich, human-like user experiences.

• Design conversational flows for autonomous agents capable of completing complex tasks (e.g., lead qualification, customer support, order processing) independently or semi-independently.

• Collaboration and Leadership

• Partner with product managers, UX designers, AI developers, and researchers to align AI interaction models with business objectives.

• Advocate for generative AI’s transformative potential across internal and external stakeholders, influencing product strategy and execution.

• Optimization and Iteration

• Continuously refine prompt templates using data-driven insights, A/B testing, and user feedback to enhance performance and user satisfaction.

• Establish best practices, guidelines, and documentation to standardize conversational design processes across teams.

• Personalization and Accessibility

• Tailor AI interactions to reflect tone, style, and cultural nuances across customer segments and industries.

• Champion accessibility and inclusivity, ensuring AI designs meet diverse user needs and industry standards.

Minimum Qualifications

• Experience in conversation design, UX writing, or related fields, with a strong portfolio of AI-driven projects is a must. 

• Proven ability to design scalable conversation flows, user journeys, and AI prompt templates.

• Expertise in multimodal interaction design and generative AI technologies (e.g., GPT or similar models).

• Technical and Analytical Skills

• Strong understanding of natural language processing (NLP) and AI applications across industries such as sales, service, and commerce.

• Data-driven mindset with the ability to analyze and leverage performance metrics for optimization.

• Collaboration and Communication

• Exceptional interpersonal skills to work effectively with cross-functional teams and influence stakeholders at all levels.

• Ability to translate complex ideas into actionable strategies, bridging technical and non-technical audiences.

Preferred Qualifications

• Designing for generative AI systems with dynamic, context-aware interactions.

• Building autonomous agent systems that enhance workflows and user experiences.

• Applying behavioral psychology principles to drive user engagement.

• Incorporating accessibility standards into conversational and multimodal AI designs.

• Familiarity with enterprise SaaS platforms and industry-specific jargon.

Why Join Salesforce?
At Salesforce, we believe in the power of AI to transform businesses and improve lives. As a Prompt Designer / Engineer, you’ll lead the charge in defining the future of customer engagement through intelligent design and innovation. Join us to be a Trailblazer in an organization where your ideas drive change, and your work makes a global impact.
Salesforce is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

This version ensures the job description resonates with experienced candidates while highlighting the strategic importance and innovation of the role. It also reflects the significance of the Senior Director level, appealing to top-tier talent.

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

For Washington-based roles, the base salary hiring range for this position is $230,700 to $351,800.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.