Promos & Retention Associate

Posted 2 Days Ago
2 Locations
Remote
Junior
Sports
The Role
The Promos & Retention Associate will support promotional and retention campaigns to enhance customer engagement, analyze campaign performance using SQL, and collaborate with teams to create targeted strategies for customer retention and reactivation.
Summary Generated by Built In
Hi, we’re Underdog!

We’re the fastest-growing sports gaming company ever.

We build innovative games and products for American sports fans.

Founded in 2020, our team built four of today’s most widely played fantasy games and recently launched our Underdog Sportsbook. We are the only sportsbook to ever launch on our own home grown technology, which allows us to build different and innovative experiences. We believe there’s so much more to be built for sports fans, and we’ll continue to win by building the best products and experiences for our customers.

The opportunity in front of us to become the biggest company in our space is massive; after all, we’re currently sitting in the fastest-growing consumer industry in the U.S. In just over two years, we reached a nearly $500 million valuation through some of the best investors in the game, including Mark Cuban, Kevin Durant, BlackRock, and SV Angel. We are many times larger now and our growth is not slowing down.

At Underdog, we believe that sports are for everyone and are building a tomorrow for every fan. Want to help create that future? Join us.

About the role and why it’s unique:

  • Support the execution of promotional and retention campaigns to enhance customer engagement.
  • Assist in monitoring and analyzing campaign performance, providing actionable insights to the team.
  • Use SQL to pull and analyze customer data, helping to refine retention and promotional strategies.
  • Collaborate with senior associates and managers to execute campaigns focused on CRM, sportsbook, and customer engagement.
  • Contribute to the creation and execution of targeted campaigns, with a focus on customer retention and reactivation.
  • Learn and grow within a fast-paced, dynamic environment, gaining hands-on experience in sports gaming retention.

Who you are:

  • 1+ years of experience in promotions, customer engagement, or retention (preferably in gaming, sports, or tech).
  • Passionate about sports and eager to learn more about the gaming industry and retention strategies.
  • Comfortable with data analysis and eager to learn SQL for customer insights and campaign reporting.
  • Enthusiastic about contributing to team efforts and growing within a collaborative environment.
  • Detail-oriented, with a strong desire to learn and grow in a high-impact role.

Even better if you have:

  • Experience with CRM platforms like Braze or Optimove.
  • A basic understanding of SQL or the desire to learn it for data analysis.
  • Familiarity with analytics tools like Looker, Sigma, or similar.


Our target starting base salary range for this position is between $59,000 and $70,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.

What we can offer you:

  • Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
  • 16 weeks of fully paid parental leave
  • A $500 home office allowance
  • A connected virtual first culture with a highly engaged distributed workforce
  • 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

#LI-REMOTE

This position may require sports betting licensure based on certain state regulations.

Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.

Top Skills

SQL
The Company
HQ: Brooklyn, NY
120 Employees
Hybrid Workplace
Year Founded: 2020

What We Do

Underdog Fantasy is one of the fastest-growing sports companies on the market. Founded by a team of industry veterans, Underdog is bringing fun, approachable contests and games to the masses. We’re looking to innovate an already exciting space and provide the best possible experience to our enthusiastic users.

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