The Programmatic Revenue team is looking for an Account Strategist to join our team of PMP & PG experts. Reporting to the Director, Account Strategy, the Account Strategist for Programmatic acts as an internal sales representative responsible for the conceiving and managing of programmatic marketing initiatives as well as organizing support of all related programs and associated revenue pre- and post-sale. This includes media plan/deal description creation, working with the programmatic operation team on campaign implementation, reviewing and disseminating reporting for clients and internal action items, program retention and renewal, and ensuring prompt and proper resolution of advertiser business issues. This position will also work closely with the Programmatic Operations and Programmatic Sales team.
I. Essential Job Functions
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Accountabilities, Actions and Expected Measurable Results
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Media plan/deal description creation in line with strategic marketing goals.
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PMP and Programmatic Guaranteed success; Maximize campaign performance and company revenue by working with Programmatic Operations Analyst to prepare reports, analyze data (performance and delivery), prepare recommendations, and initiate tactical optimizations to further increase success rate and renew/grow current business.
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Live campaign client communication and upselling (among other things, regarding deal management, optimization and enhancement opportunities)
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Take a leadership role to coordinate efforts between other cross-functional teams as necessary (implementation of new products and custom elements). Position interfaces with Sales, Marketing, Research, Finance and Creative departments. Internal coordination with both direct sales pods and other teams.
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Work with the Programmatic Operations team to launch, monitor, optimize, and report on live campaigns
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Reduce account attrition by ensuring program goals are met and exceeded.
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Account strategy and execution (in concert with the Sales Team)
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Proactively monitoring business & deals, pitching upsell & scale opportunities to clients
II. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education: Bachelor’s Degree
Experience: 2-5 years of experience in client-facing programmatic media services roles, such as media buying/strategy, digital sales, or programmatic strategy.
Specific Knowledge, Skills and Abilities:
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Prior Digital Account Strategy/manager or Programmatic AdTech work experience preferred
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Excellent communication skills
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Strong process management and analytical skills, making it easy to juggle multiple client needs and projects.
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Creative problem solver, with proven ability to reason through large ambiguous problems.
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Can quickly master nuances of a complex industry with many moving pieces and constant change.
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An engaged team player with strong interpersonal skills who knows how to achieve results for the company and clients.
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Experience working with high growth clients. Proven success building relationships with and influencing the perspective of decision makers.
What the Team is Saying
What We Do
Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
Why Work With Us
Dotdash Meredith has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.
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