Programmatic Account Manager

Posted 3 Days Ago
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New York, NY
Hybrid
Mid level
AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech
Dotdash Meredith is America’s largest digital and print publisher.
The Role
The Programmatic Account Manager is responsible for managing client relationships, executing programmatic advertising campaigns, and collaborating across teams for strategic planning and performance analysis. This role involves monitoring campaign success, providing insights, and ensuring client satisfaction through effective communication and problem-solving.
Summary Generated by Built In

Programmatic Account Manager / Client Partner, D/Cipher

We are seeking a dynamic and experienced Programmatic Account Manager/Client Partner Manager to join our Managed Service Media Trading Team. In this role, you will be responsible for managing and growing client relationships, ensuring the successful execution of programmatic advertising campaigns, and delivering exceptional client service. You will work closely with our trading, strategy, and analytics teams to drive client success and business growth.

Client Relationship Management:

  • Serve as the main point of contact for assigned clients, building and maintaining strong, long-lasting relationships with internal sales leads and external clients
  • Understand client goals, challenges, and needs, and provide strategic guidance to meet their objectives.
  • Participate in regular client meetings and presentations to review campaign performance and discuss future strategies.
  • Collaborate with the Trading team to rapidly onboard new customers and provide data driven insights to clients.

Campaign Management:

  • Collaborate with the trading team to ensure campaigns are set up accurately, delivered on time, and optimized for performance.
  • Monitor campaign performance metrics and KPIs, providing insights and recommendations for improvement.

Strategic Planning and Execution:

  • Develop and implement cookieless programmatic strategies that align with client objectives and maximize ROI.
  • Stay informed about industry trends, emerging technologies, and best practices to provide clients with innovative solutions.
  • Identify opportunities for account growth and work with the sales team to expand service offerings to existing clients.

Reporting and Analysis:

  • Generate detailed campaign performance reports and deliver actionable insights to clients.
  • Conduct post-campaign analysis to assess the effectiveness of strategies and provide recommendations for future campaigns.
  • Utilize data and analytics to drive continuous improvement in campaign performance and client satisfaction.

Collaboration and Communication:

  • Work closely with internal teams, including trading, strategy, creative, and analytics, to ensure cohesive and effective campaign execution.
  • Facilitate communication between clients and internal teams, ensuring alignment and understanding of client needs and expectations.
  • Address and resolve any client issues or concerns promptly and professionally.

Who you are:

  • 3 years of consultative, client-facing work in programmatic advertising, digital media buying or related fields.
  • Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced start-up environment.
  • Proven track record of growing accounts by forging a strong relationship with clients, understanding their objectives and recommending best strategies.
  • Effective time management skills – ability to prioritize and meet deadlines.
  • Ability to collaborate across multiple teams and internal stakeholders as well as work independently on daily tasks.
  • Willingness to travel alongside a team up to 25% of the time.

What the Team is Saying

Vlada
Brian
Nabil
The Company
HQ: New York, NY
3,500 Employees
Hybrid Workplace
Year Founded: 1996

What We Do

Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.

Why Work With Us

Dotdash Meredith has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.

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Dotdash Meredith Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: 3 days a week
HQNew York, NY
Birmingham, AL
Chicago, IL
Des Moines, IA
Los Angeles, CA
Seattle, WA
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