Product Marketing Strategist

Posted 25 Days Ago
Hiring Remotely in United States
Remote
Entry level
Hardware • Cybersecurity
The Role
As a Product Marketing Strategist, you'll develop and execute strategies to enhance awareness and adoption of cyber security products. Responsibilities include crafting go-to-market plans, conducting market research, analyzing campaign performance, and collaborating with teams to align marketing efforts.
Summary Generated by Built In

Description

Flexxon , We are seeking a highly motivated and strategic Product Marketing Strategist to join our team. As a Product Marketing Strategist, you will be responsible for developing and executing marketing strategies that drive awareness, demand, and adoption of our cyber security products.

In this role, you will collaborate closely with cross-functional teams including product management, sales, and engineering to create and execute go-to-market plans, develop compelling messaging and positioning, and drive marketing campaigns. You will also conduct market research and competitive analysis to identify market trends and customer needs, and leverage these insights to shape marketing strategies.

Responsibilities:

  • Develop and execute marketing strategies to generate awareness, demand, and adoption of Flexxon's cyber security products.
  • Create and execute go-to-market plans, including positioning, messaging, pricing, and promotional activities.
  • Lead the development of marketing collateral, sales tools, and campaign materials.
  • Conduct market research, competitive analysis, and customer interviews to identify market trends, customer needs, and opportunities for product differentiation.
  • Collaborate with cross-functional teams to ensure alignment and successful implementation of marketing strategies.
  • Monitor and analyze marketing campaign performance, and leverage data and analytics to optimize marketing strategies.
  • Stay updated on industry trends, emerging technologies, and competitor activities.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in product marketing, preferably in the cyber security industry.
  • Strong knowledge of cyber security landscapes, technologies, and trends.
  • Demonstrated success in developing and executing marketing strategies.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving skills.
  • Ability to work effectively in cross-functional teams and manage multiple projects.
  • Highly motivated and self-driven, with a passion for cyber security.
  • Experience with marketing tools and platforms.

If you are a strategic marketer with a passion for cyber security and a desire to be part of a fast-growing company, we invite you to apply for this exciting opportunity at Flexxon.

Benefits

Self Management, Performance Bonus , Passionate , Energetic , Restricted Share Unit and Innovative work culture

The Company
63 Employees
On-site Workplace
Year Founded: 2007

What We Do

We are a next-generation storage device manufacturer, specializing in hardware-based cybersecurity solutions and industrial NAND flash storage devices. We specialize in standard or customized products and solutions to serve a broad spectrum of industries with a critical focus on Cybersecurity, Industrial, Medical, and Automotive (C.I.M.A) applications.

Founded in 2007 and headquartered in Singapore, Flexxon is a global company with a presence in Asia-Pacific, Europe, North America, and the Middle East. We are proudly backed by Heliconia Capital Management, a wholly-owned subsidiary of Temasek Holdings.

Rooted in our strong pedigree as a leading industrial NAND flash storage solutions provider, we are committed to protecting the fundamental rights of all digital citizens through constant innovation to address the evolving cybersecurity needs of today. We diversified our product offerings and introduced the X-PHY brand, the world’s first AI-embedded firmware-based cybersecurity solution.

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