Sr Mgr/Director, Product Marketing

Job Name: Sr Manager / Director, Product Marketing

Department: Marketing

About Us:  

At BenchPrep, we are committed to revolutionizing learning by delivering the most advanced and flexible learning experience for certification, credentialing, test prep, continuing education, and training. Our learning platform helps associations, credentialing bodies and training companies deliver a highly engaging and effective learning experience for individuals looking to advance their careers. We incorporate the latest in learner-centered technology, including personalization, gamification, data science, usability and omni-channel delivery.  The number of learners using our cloud-based learning platform has grown significantly, reaching nearly 12 million humans around the world in 2024, a testament to the success and impact of our innovative learning solutions.

What You'll Do in the Role:

• Build and Scale the Product Marketing Function – Establish and optimize product marketing processes, ensuring alignment with Sales, Product, and Customer Success. Lay the groundwork for long-term growth, setting strategies that scale as we expand.
• Own the Go-To-Market (GTM) Strategy & Execution – Develop and drive end-to-end GTM motions, from new product launches to feature adoption and revenue acceleration.
• Be a Strategic Leader & Cross-Functional Influencer.  Partner closely with senior leadership across Product, Sales, and Customer Success to align on strategic priorities and ensure product marketing efforts drive business outcomes.  Lead with influence rather than authority, guiding cross-functional teams toward shared goals and fostering a culture of collaboration and customer-centric decision-making.
• Be the Cross-Functional Glue – Act as the strategic bridge between Product, Sales, and Customer Success, ensuring all teams are aligned and working toward shared goals.
• Develop Positioning & Messaging – Create clear, differentiated product messaging that speaks to our audience’s needs and drives demand.
• Drive Revenue Growth & Product Adoption – Partner with Customer Success to ensure customers fully adopt and maximize BenchPrep’s offerings, increasing wallet share and retention. Support Sales with messaging and enablement to drive new logo acquisition.
• Lead Sales & Customer Enablement – Equip internal teams with compelling assets, training, and competitive intelligence to improve win rates and enhance customer experience.
• Conduct Market & Competitive Research – Analyze the competitive landscape, market trends, and customer insights to influence product roadmap decisions and refine GTM strategies.
• Establish Key Metrics & Drive Performance – Define and measure success for product marketing initiatives, tracking the impact on revenue, adoption, and market growth.

What You Can Expect:

A High-Impact, Leadership-Driven Role: This is an individual contributor position with significant leadership responsibilities. While you won’t have direct reports, you will play a key role in shaping strategy, aligning stakeholders, and driving execution at the highest levels.

• A High-Impact, Autonomous Role – This is an individual contributor position where you’ll take full ownership of the product marketing function and play a key role in shaping its future.
• Fast-Paced, Agile Environment – BenchPrep is in a high-growth phase, and you’ll need to be comfortable with ambiguity and thrive in a dynamic setting.
• Cross-Functional Collaboration – You’ll work closely with Sales, Product, and Customer Success to align product marketing initiatives with company goals.
• Opportunities for Innovation – You’ll have the freedom to experiment, refine, and optimize GTM strategies, ensuring that we’re consistently improving.
• A Strategic & Executional Balance – You’ll define strategy but also execute, ensuring that product marketing delivers measurable business outcomes.

How You’ll Become Successful:

• Lead with Influence & Drive Alignment – Work closely with senior leaders and cross-functional teams to ensure product marketing efforts align with company objectives.
• Take Ownership While Collaborating for Impact – You’ll have the autonomy to lead and shape the product marketing function, but you won’t be doing it alone. You’ll work closely with Product, Sales, and Customer Success to align strategies, share insights, and drive execution together.
• Effectively Align Cross-Functional Teams – Success in this role requires breaking down silos and ensuring Product, Sales, and Customer Success are working in sync.
• Develop & Execute Scalable GTM Strategies – You’ll need to balance short-term execution with long-term strategic planning, ensuring sustainable success.
• Use Data to Drive Decisions – Define key metrics, analyze performance, and iterate on strategies based on data-driven insights.
• Adapt & Thrive in a Changing Environment – As BenchPrep evolves, you’ll need to adjust strategies quickly and stay ahead of market trends.

Skills & Experiences We Value:

• 6+ years of B2B SaaS product marketing experience – EdTech experience is a plus!
• Proven success in building and scaling product marketing functions, ideally in a fast-paced, high-growth environment.
• Expertise in go-to-market execution, including product launches, adoption strategies, and revenue optimization.
• Strong cross-functional leadership skills, with the ability to align teams across Product, Sales, and Customer Success.
• Exceptional storytelling and messaging abilities, with experience creating compelling positioning and sales enablement content.
• A data-driven mindset, with the ability to analyze performance and continuously refine marketing strategies.
• Ability to operate autonomously, take initiative, and drive impact without heavy oversight.

Travel Requirements: Willingness to travel to industry conferences and events as required (approximately 3-5 per year).

**Note: We know that excellent candidates can have all sorts of backgrounds and experiences, so please don’t hesitate to apply even if you don’t meet 100% of the listed requirements. 

At BenchPrep, we value our differences, and we encourage all to apply—especially those whose identities are traditionally underrepresented in tech. Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria.  We strongly encourage you to apply if you’re interested and even if you don’t meet 100% of the listed requirements.  We’d be excited to see how you can boast our team with your unique experience.  

Life at BenchPrep:

We work at BenchPrep because we’re dedicated to the mission and each day we have an opportunity to be challenged and learn. We work hard and have lots of fun. Culture is our lifeline at BenchPrep. We celebrate our people, both professionally and personally. We care about learning so much that we offer employees annual stipend dollars to develop their skills so they can continue to operate everyday with new skills. It’s no wonder we’ve been selected so often on various Best Places to Work lists!

Flexibility: 

We’re a remote-first company that empowers our team to work where they thrive—whether that’s at home, in our Chicago office, or a mix of both. We hire talent from across the U.S., embracing the flexibility and inclusivity that remote work offers. Our interviews, onboarding, and daily collaboration happen virtually, with intentional moments for connection.

While remote work is our foundation, we also believe in the value of in-person collaboration. That’s why we host three “Together Weeks” each year at our Chicago office—three days of learning, innovation, and celebration with the entire team. These gatherings help strengthen relationships and fuel creativity while maintaining the flexibility of remote work year-round.

Comp & Benefits: 

This role offers flexibility in terms of experience and expertise. Throughout the interview process, we’ll evaluate your background to determine where you align in job level and within our compensation range. The salary range for this position is between $130,000 and $150,000, and is set based on Chicago market data.  Please note this refers to the amount BenchPrep is willing to pay at the time of this posting. 

• Medical insurance covering 80% of premiums for you and your dependents.
• Dental, Vision, Short & Long Term Disability, Life Insurance and other Voluntary benefits.
• 401(K) Safe Harbor Non-Elective 3% Contribution
• Flex PTO (our version of unlimited PTO), Wellness Days, Birthday PTO, Winter Break + a generous company holiday calendar
• Annual Learning Stipend of $1,200
• Parental Leave 
• $500 towards workstation setup upon hire, and a monthly stipend for other expenses after that
• Free lunch in the Chicago office on T-Th
• … and the list goes on! 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.  Please note, we are unable to accept applications from candidates outside of the US at this time.

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