Product Marketing Specialist

SiteZeus is hiring a Product Marketing Specialist to help drive its growth through Product and Content Marketing. This person will optimize and amplify the SiteZeus message through impactful content for use by our Sales and Marketing teams. The candidate must be able to understand our market, buyers and competitive landscape to refine our messaging, and provide disruptive content that addresses all stages of the buyer journey. At SiteZeus, our team members are exceptional in the pursuit of their crafts. We value boldness in our approach and working together to find quick ways to solve complex challenges.
SiteZeus is the leading end-to-end solution to driving revenue growth. Our goal is to empower multi-unit and service-based brands with advanced analytics and on-demand insights, enabling them to efficiently open and operate better-performing sites. Since our establishment in 2013, we have assisted brands with site selection and portfolio optimization through our revolutionary location intelligence platform, SiteZeus Locate. In line with our commitment to constant improvement, we launched SiteZeus Market in 2022, our customer segmentation solution. To solidify ourself as a complete lifecycle software provider, we introduced SiteZeus Sell and Build in 2023.
Through our four user-friendly products, we are able to supply every team in an organization with a comprehensive range of tools to drive franchise sales, facilitate market planning, support development, enhance marketing efforts, and streamline operations.

Expected Salary Range: $50,000 - $60,000 per year
Primary Responsibilities:
Product Marketing

• Collaborate with Product Management and Sales to develop product positioning and messaging that resonate with our target buyer personas. Inject this messaging into our Demand Generation efforts and sales tools.
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Manage the collateral and sales presentations used to move prospects along through their buying journey.
• Ensure that our website properly reflects our value proposition and best showcases our product.
• Plan the launches of new products and capabilities to maximize customer adoption and market awareness.
• Understand and support our sales team; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
• Understand the competitive landscape—be an expert on our competition and how they are positioned.

Content Marketing

• Deliver on a stream of blog, webinar, long-form content assets to build awareness and shape buyer priorities.
• Create high-impact content for use in our demand gen efforts, including overview video’s, how-to guides, blog posts, case studies, white papers and webinars. 
• Amplify content creation with social media for community engagement, and influencer outreach for backlinks and referrals.
• Support Marketing team campaigns by injecting thought leadership that attracts an audience and fosters demand.

Attributes of the Successful Candidate:

• Self-starter with demonstrated capability to work in fast-paced, dynamic marketing environment.
• Strong project management skills, with ability to manage multiple projects with strict timelines.
• Willingness to learn and should be able to flourish in a high growth, dynamic and entrepreneurial environment.
• Excellent written and verbal communication skills.
• Experience creating high impact content.
• SEO and social media engagement strategies.
• Minimum of 1-2 years experience in B2B or SaaS marketing is preferred.
• Bachelor's in Marketing, Marketing related field, or equivalent work experience required. 
   

This is a Remote (work from home) position.