About the Role
The Product Marketing Specialist at Super Dispatch is responsible for creating and executing tailored marketing strategies for each customer segment within the auto transportation industry. This role involves developing positioning, messaging, and go-to-market strategies to drive the adoption of products. The Product Marketing Specialist will collaborate closely with product, sales, and customer facing teams to ensure alignment and craft content such as case studies, product updates, and sales enablement materials. A deep understanding of the auto transport industry, customer needs, and competitive insights is essential for success in this role.
What You’ll Do
- Develop and execute marketing strategies that drive adoption of Super Dispatch products within each customer segment in the auto transportation industry.
- Craft compelling product positioning and messaging that clearly communicate the value of our products to various customer groups.
- Collaborate with product, sales, and customer success teams to ensure alignment on go-to-market strategies and messaging.
- Create content such as case studies, product updates, white papers, and sales enablement materials that resonate with target customers.
- Analyze competitive landscape and customer needs to identify opportunities for differentiation and product enhancements.
- Work closely with sales and customer facing teams to enable them with the right tools and content to drive product adoption and customer satisfaction.
- Measure the success of marketing initiatives and refine strategies based on performance and market feedback.
What We Are Looking For
- Proven experience in product marketing, particularly in the auto transportation or related industries.
- Strong knowledge of auto transport needs, industry trends, and competitive landscape.
- Ability to develop and implement marketing strategies that drive product adoption and customer engagement.
- Expertise in creating compelling product messaging and content that resonates with different customer segments.
- Experience working cross-functionally with product, sales, and customer success teams.
- Ability to analyze market data and customer insights to inform marketing decisions and refine go-to-market strategies.
- Strong written and verbal communication skills, with the ability to translate complex product features into clear, actionable benefits for the target audience.
- Ability to manage multiple projects, collaborate with teams, and meet deadlines in a fast-paced, dynamic environment.
- A passion for the auto transport industry and a deep understanding of customer needs and competitive dynamics.
Bonus Points
- Experience with SaaS or tech companies particularly in high-growth environments.
- Previous experience working in a remote-first company.
- Experience with HubSpot and Salesforce.
What We Do
Our mission at Super Dispatch is to transform the world of vehicle shipping by becoming the leading platform for moving cars. For too long, the auto transport industry has been left without effective tools and instead given outdated processes and disconnected systems. The Super Dispatch platform is a one-stop-shop for everything Carriers and Shippers need to move cars faster, smarter, and easier. Backed by cutting edge technology and best-in-class software, Super Dispatch is the advanced auto transport experience taking carriers and shippers into the future.
Who We Are
Our diverse team is comprised of highly motivated professionals with a passion for solving big problems with technology. Our core values are built around learning, growing, evolving, and continuous experimentation. We believe and practice taking bold risks. We embrace failure as a lesson. We put our team first. We are committed to supporting each other and helping each other grow on this journey.
Summary of Benefits
- Unlimited Vacation (PTO)
- Fully remote/work from home role
- Gym membership/wellness stipend
- Opportunities for professional growth and development
If you're a strategic thinker with a passion for the auto transport industry and a strong ability to drive product adoption, we want to hear from you! Join us and help shape the future of vehicle shipping at Super Dispatch.
What We Do
Super Dispatch's Auto Transport platform is a one-stop-shop for everything carriers and shippers needs to move cars faster, smarter, and easier. Backed by cutting edge technology and best-in-class software, the Super Dispatch platform provides the advanced experience Carriers and Shippers deserve.
As the next generation of auto transport, we enable operational efficiency by significantly reducing the amount of time and money it takes to complete the vehicle shipping process all while providing carriers and shippers with a better way to move cars.
Super Dispatch's platform includes access to the Carrier TMS, Shipper TMS, and our Super Loadboard. With additional features including customized EDI and API integrations, our unified platform frees up your time, money and team to focus on moving more cars in less time, using fewer resources.
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