Product Marketing Manager

First Things First - What We Can Offer You

• Responsible Time Off
• Comprehensive medical, dental, vision package with 100% employer paid options
• 401k/Retirement Plan with 6% employer match
• Generous Parental Leave Program
• Home Office Allowance
• Paid Volunteer Leave Days
• Public Holiday Exchange Scheme
• Enjoy up to 4 weeks a year of flexible 'Work from Anywhere' time!
• Talent Referral Program – get rewarded for referring a friend to join our team!
• Flexible work environment
• Diverse training & internal networking opportunities across all of our product lines
• Opportunities for career progression and development
• For in-office roles in Broomfield, CO we offer a dog friendly environment, happy hours and office games, and free parking
• Check out our website for more about working at Simpro Group https://www.simprogroup.com/company/careers

The Job

The Product Marketing Manager is responsible for understanding product, customers, target industries, and global markets to develop compelling positioning and messaging, and driving go-to-market (GTM) strategies that fuel growth. This role plays a critical part in the success of product launches and release marketing, ensuring alignment with the company’s global and local marketing strategies. The ideal candidate will have experience in driving product adoption and experience in global GTM launches across multiple regions and time zones,as well as a strong background in B2B SaaS. Strong candidates will have experience in Financial Technology (FinTech), specifically in B2B payments.

What You’ll Do

Key Responsibilities:  

• Foster a culture of collaboration by working with cross-functional teams, including Product, Sales, Customer Success, and Enablement, while serving as a key liaison between the Financial Services team, Product Management team, and Marketing to ensure alignment and strategic execution.

• Partner closely with cross-functional stakeholders to develop positioning, messaging, value propositions, proof points, and content to drive customer business growth and to align with overarching company business objectives.

• Act as a key stakeholder in GTM product launches and release marketing, working cross-functionally to ensure seamless execution.

• Ensure consistency in messaging and further develop our brand story and voice across all channels.

• Influence content for various audiences, segments, and global geographies to maximize impact.

• Conduct customer interviews to contribute to marketing and GTM strategies.

• Coordinate GTM activities, including collateral development, videos for social media, email and in-app communications, webinars, and podcasts.

• Track and report on the performance of GTM campaigns and programs to drive data-informed decisions.

• Collaborate with key stakeholders to craft GTM strategies that align with business priorities and enhance thought leadership.

Qualifications:  

• Bachelor’s Degree in marketing, communications, business, or a related field.

• 5+ years of Product Marketing experience in a B2B SaaS environment.

• Experience in Financial Technology (FinTech), specifically in B2B payments, is highly preferred.

Preferred Skills:  

• Strong messaging and storytelling abilities, with a proven track record of crafting compelling narratives that resonate with target audiences.

• Ability to balance data-driven decision-making with creativity to drive effective product marketing initiatives.

• Experience leading go-to-market strategies for new product launches and release marketing efforts.

• Agile mindset, capable of delivering value incrementally and fostering a culture of continuous improvement.

• Proven ability to work cross-functionally and drive alignment across diverse stakeholders.

• Highly organized, with the ability to manage multiple projects in a fast-paced environment.

• Self-motivated, proactive, and resourceful, with a strong sense of ownership.

• Strong interpersonal and communication skills, with the ability to work effectively as part of a collaborative team.

What You’ll Bring

Bachelor’s Degree in marketing, communications, or a related field
5+ years of Product Marketing experience in a B2B SaaS environment
Expert messaging and storytelling skills, with the ability to connect the dots between target markets, buyers, their needs, product value and positioning
Ability to blend the art and science of Product Marketing, adept at using data and running market tests to drive decision making
Agile mindset, able to deliver value in increments and helping create a culture of continuous improvement
Proven cross-functional teammate who can work through ambiguous challenges and collaborate to build alignment and agreement
Highly organized with proven ability to manage multiple work-streams at once in a fast paced environment
High degree of initiative, resourcefulness, personal responsibility and ownership
Strong interpersonal skills and ability to work as part of a team

Core values required of all Simpro, AroFlo, BigChange & ClockShark employees:

We Are One Team

We Are Customer Centric
We Are Growth Minded
We Are Accountable
We Celebrate Success
Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. This means that we want everyone to feel welcome with us and to provide equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.

So, if you'd like to join a fun and progressive organization where there are opportunities to develop your career, please apply now with your CV/resume.

*Please note, no agencies will be accepted in the recruitment of this role. Remote positions are only open to candidates residing in AL, AZ, CA, CO, FL, GA, HI, IL, IN, KY, MA, MN, MO, NJ, NM, NY, OH, OR, PA, RI, SC, TX, WA. Due to legal, tax, and business considerations, we are unable to hire outside these locations at this time. We would like to take this opportunity to thank all candidates for their application. Only candidates who meet the criteria above will be contacted for an interview.