Description
monday.com is looking for a Product Marketing Manager to join our team and drive growth strategies for the monday CRM product.
In this role, you will collaborate cross-functionally, investigate to understand customer needs, conduct market research, and develop compelling messaging and marketing materials. You will play a key role in optimizing the self-service product funnel, while also supporting high-touch sales efforts. We’re seeking a self-motivated, passionate PMM with extensive SaaS experience, capable of executing across both Product-Led Growth (PLG) and Sales-Led Growth (SLG) initiatives.
About The Role
- Develop and execute comprehensive marketing strategies in collaboration with product and marketing teams, with a focus on both PLG and SLG.
- Conduct persona and market research, analyze competitors and industry trends, and translate insights into actionable marketing tactics.
- Craft cohesive messaging and value propositions, continually optimizing the buyer journey across touchpoints.
- Create marketing, sales, and enablement collateral by collaborating with content managers, designers, and creative experts.
- Collect feedback from product analytics and sales teams to refine product marketing efforts.
Requirements
- 3+ years of experience as a Product Marketing Manager in SaaS – must.
- Proven ability to drive product-led growth (PLG) as a PMM.
- Strong hands-on execution skills, with the ability to thrive in a fast-paced, dynamic environment.
- Excellent communication skills and demonstrated ability to collaborate cross-functionally.
- Experience producing a variety of marketing and sales collateral.
- Analytical mindset, with the ability to leverage product data and sales performance insights to inform decision-making.
- Experience marketing to sellers – advantage.
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Our Team
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About The Team (Internal)
As monday.com transitions into a multi-product company, our workOS products share more than just a common code - our powerful flagship platform and the same unique, foundational benefits and building blocks.
We are seeking a talented and experienced senior product marketer to spearhead the platform’s product marketing strategy and execution. In this role, you will collaborate cross-functionally to understand customer needs, conduct market research, and develop compelling messaging and marketing materials for our varied platform offerings.
About the role:
- Develop and maintain a positioning and messaging framework for monday.com's platform based on its unique benefits and value proposition.
- Conduct research on buyer and user personas, competitors, and the market landscape to inform platform marketing strategies.
- Create impactful messaging, enablement materials, and in-context user journeys to package and highlight the capabilities of monday.com's platform.
- Position and package cross-platform capabilities that can be purchased for an additional cost (i.e. “add-ons”) and “bundles” comprised of multiple monday.com products
- Work closely with the product team and client-facing teams to research our customer needs around cross-product collaboration - and develop corresponding capabilities and narratives
- Refine our go-to-market strategy and feature release process across our robust marketing department and various channels (acquisition, events, community, social, etc.)
- Develop briefs and create marketing materials, sales collateral, and webpages that showcase key capabilities and values to engage customers, analysts, investors, and other stakeholders.
Requirements:
- Minimum of 3 years of experience in a product marketing role.
- Experience in both B2B and B2C product marketing preferred.
- Strong ability to synthesize complex product capabilities into clear value propositions and compelling messaging.
- Proven track record of managing complex product launches and Go-to-Market processes in a holistic manner
- Experience in creating briefs and collaborating with content writers and designers to create webpages, sales collateral, and marketing assets.
- Experience in optimizing and growing sales and customer funnels within a SaaS company.
- Strategic thinker with robust analytical skills and a results-driven mindset.
- Proactive and entrepreneurial approach with a can-do attitude.
- Excellent interpersonal, communication, and cross-group collaboration skills.
At monday.com, we are dedicated to fostering a diverse and inclusive workplace. We believe that diversity brings valuable perspectives and ideas, and we encourage candidates from all backgrounds to apply.
If you are a motivated and creative product marketer with a passion for driving growth in a dynamic company, we would love to hear from you!
Apply now to join our team and help shape the future of monday.com's platform marketing.
Internal requirements
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Top Skills
What the Team is Saying
What We Do
monday.com is a work operating system that transforms the way teams work together. We’ve created a solution that connects people to workplace processes promoting a culture of transparency & empowerment. We're obsessed with building an excellent product. Our goal is to create a work operating system that people will love to use—one that’s fast, beautiful & responsive.
Why Work With Us
At monday.com we believe in transparency, accountability, and impact. Together, those values have lent themselves to create a strong culture of professional and creative autonomy where every team member is encouraged to share ideas and help bring them to life!
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monday.com Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
monday.com embraces a flexible work environment with our hybrid model!
