Product Marketing Manager

Posted 2 Days Ago
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San Francisco, CA
Mid level
Software
The Role
The Product Marketing Manager at Nexus will oversee product positioning, campaigns, and go-to-market strategies, translating technical features into clear value propositions and ensuring alignment among marketing, product, and sales. Responsibilities include executing go-to-market strategies, creating marketing collateral, conducting market research, and representing the brand at events.
Summary Generated by Built In

About Nexus

Nexus is building a world supercomputer by leveraging the latest advancements in cryptography, engineering, and science. Our team of experts is developing and deploying the Nexus Layer 1, the Nexus Network, and Nexus zkVM in support of our mission to enable the Verifiable Internet.
Nexus raised $25M in Series A funding, co-led by Lightspeed and Pantera, with participation from Dragonfly, SV Angel and more. 

We are headquartered in San Francisco, and this role will be in-person with the rest of the Nexus team.

Product Marketing Manager

Nexus is seeking a skilled Product Marketing Manager to take ownership of our product positioning, campaigns, and go-to-market strategies. You’ll conceive and execute campaigns, and communicate to users the impact our products will have. You’ll be the voice of the customer within the company, translating complex product features into clear and compelling value propositions while ensuring alignment across marketing, product, and sales teams.

Responsibilities

  • Develop and execute go-to-market strategies for Nexus’s products, ensuring successful launches and sustained adoption.

  • Craft compelling product positioning that differentiates Nexus in the Web3 and blockchain markets.

  • Collaborate with the product team to understand new features and translate technical details into user-friendly language.

  • Partner with the Brand team to create and maintain marketing collateral, including educational content, presentations, case studies, and FAQs.

  • Conduct competitive analysis and market research to identify trends, opportunities, and threats.

  • Conceive, execute and launch targeted campaigns that raise awareness and engagement.

  • Monitor product performance, user feedback, and market trends to inform future marketing strategies.

  • Act as a brand ambassador, representing Nexus at industry events and conferences as needed.

Requirements

  • Proven experience in product marketing, ideally within the Web3/blockchain.

  • Strong understanding of blockchain technology and the Web3 ecosystem, and ability to quickly learn about highly technical new advancements.

  • Excellent communication skills, with the ability to translate technical concepts into clear, compelling positioning.

  • Experience in developing and executing go-to-market strategies for technical products.

  • Proficiency with marketing tools and platforms such as HubSpot, Marketo, or similar.

  • Analytical mindset with experience using data to inform marketing decisions.

  • Strong collaboration skills, with a track record of working effectively with cross-functional teams.

  • Self-starter with the ability to manage multiple projects in a fast-paced environment.

Bonus Points

  • Experience launching products in the Web3 space.

  • Background in user research or customer insights.

  • Knowledge of zero-knowledge cryptography or other advanced blockchain technologies.

  • Strong portfolio showcasing impactful product marketing initiatives.

Benefits

  • Competitive salary and generous equity compensation

  • Health insurance for employees and their dependents

  • Daily lunch and dinner provided at SF headquarters

  • Company-paid travel to events and conferences

 Nexus is committed to diversity in our workforce and is proud to be an Equal Opportunity Employer (EEO).

Top Skills

Blockchain
Hubspot
Marketo
Web3
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The Company
San Francisco, California
32 Employees
On-site Workplace

What We Do

Nexus is the supercomputer for everyone, powering the world’s most complex computation to build the Verifiable Internet

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