Product Marketing Manager

Reposted 8 Days Ago
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Hiring Remotely in London, Greater London, England
Remote
Senior level
Software
The Role
The Product Marketing Manager will develop product positioning, execute launches, create sales enablement materials, and analyze campaign performance to enhance customer satisfaction and drive business growth.
Summary Generated by Built In

Description

Join Blink's mission to revolutionise workplace experience! 🚀 

We're not just closing the digital divide; we're reconnecting distributed organizations, enabling seamless communication, and re-engaging employees like never before. Blink, a mobile-first employee experience platform, puts everything employees need right in their hands. With teams in Boston, London, and Sydney, we're making waves worldwide, partnering with industry leaders like Domino’s, JD Sports and Stagecoach.

Product Marketing Manager

Imagine a place where your marketing genius directly fuels business growth. At Blink, fast-paced development and impactful customer outcomes create the perfect canvas for crafting compelling stories.

Be at the heart of innovation!  With weekly feature releases and a dynamic product team including talents like and ,, you'll thrive in an environment where product-market fit is not just a concept - it's a reality.

As a key player in our global marketing team, you'll jump in and shape the narrative of a product that’s already transforming organizations . You'll excel at translating product innovations into value-driven stories for diverse personas across enterprise businesses, strategically evolving product positioning across the funnel

What you’ll do:

Positioning & messaging - Collaborate with the Product team to develop captivating product positioning and value propositions that resonate with target audiences

Product launches - Plan and execute high-impact product launches, aligning product, sales, and marketing teams for maximum effect.

Sales enablement - Create killer product collateral and training materials that empower sales teams and channel partners.

Go-to-market strategy - Develop and execute bold go-to-market strategies for new releases and feature updates, hand-in-hand with Product Managers.

Content creation - Partner with content marketing to produce engaging product-related content - case studies, blogs, videos, and whitepapers.

Cross-functional collaboration - Work closely with product management, engineering, and customer success teams to ensure everyone’s aligned on product goals and customer needs.

Competitive intelligence- Stay ahead of the game by monitoring competitive products and industry trends.

Metrics & reporting - Track and analyse campaign performance, measuring the impact on customer satisfaction, acquisition, retention, and revenue.

Customer advocacy - Develop relationships with key customers for testimonials, case studies, and user groups.

Requirements

We want a product marketer who’s ready to make a splash in a fast-paced, hands-on environment.  Here, you’ll own a key area of marketing, driving growth and shaping our product’s market position.  If you’re eager to see your work directly impact business success and customer satisfaction, this role is tailor-made for you.

Key attributes

  • 5 years of B2B product marketing experience, with a demonstrated track record of success (ideally in a SaaS environment)
  • Exceptional storytelling skills
  • Proven success in cross-functional teamwork and managing external contributors
  • A passion for transforming data and product requirements into high-impact marketing
  • Ability to work from our London office 3 days a week

We’re looking for a product marketer who thrives in a fast-paced, hands-on environment and is eager to make an impact from day one.  You’ll have the opportunity to truly own a key area of our marketing strategy, driving growth and shaping how our product is positioned in the market.  If you’re excited to see your work directly contribute to business success and customer happiness - this role is for you!

Benefits

You’ll have the opportunity to be part of something impactful, large-scale, and meaningful. Most importantly, you’ll be working in a company with a strong mission and with a team that is ambitious and embarking on a journey that many start-ups can only dream of!

Other benefits include:

  • Competitive salary and generous equity allocations with significant upside potential
  • 25 days annual leave per year, not including public holidays
  • The equipment needed to do a great job
  • Private healthcare
  • Cycle to Work scheme
  • Social events (company getaways, lunches, breakfasts, nights out)
  • Convenient central London location

At Blink, we're committed to creating an inclusive and diverse culture where our people feel they truly belong. We value and respect individual differences, so all applications will receive fair and equal consideration without regard to ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability or age.

Top Skills

B2B Marketing
SaaS
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The Company
HQ: Boston, MA
100 Employees
Hybrid Workplace
Year Founded: 2015

What We Do

Blink is the world’s best app for frontline workers, with a mission to revolutionize life for the frontline so they can revolutionize the organizations they work for.

Blink is used by over 200,000 frontline workers at industry-leading companies including Stagecoach, Elara Caring and Domino’s. Each user opens the app an average of seven times a day, helping lower frontline attrition by up to 25%.

Founded in 2015 and with offices in London, Boston and Sydney, Blink is a Leader in the G2 Grid® for Best Employee Engagement Software and named in the 2022 Deloitte Technology Fast 50.

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