Work Shift:
Day
Pay Type:
Salary
Hourly Rate (if applicable):
N/A
Targeted Base Salary Range (if applicable):
$92,800.00 - $120,400.00
JOB OVERVIEW:
Provides tactical and strategic guidance on campaign/project planning and communications channels/tools and leads the development and execution of integrated marketing communication projects to build Blue Diamond – Global Ingredients Division brand awareness and drive interest in product offerings and expertise across key markets. Collaborate with teams across the organization to implement integrated marketing communications plans across the globe, leveraging the most effective mix of marketing communications strategies and tools.
RESPONSIBILITIES:
ESSENTIAL JOB FUNCTIONS
- Build market awareness and value perceptions of Blue Diamond Global Ingredients Division and our solutions in each market.
- Increase customer, prospect, and market influencer interest in and engagement with our brands and solutions.
- Manage entry leads using direct response mechanisms and tracking leads against the media/event of origination.
- Manage relationships with external marketing/creative/digital agencies and freelance resources to ensure compliance with brand standards, general MarComm procedures (e.g., estimate costs, reporting, billing), and quality standards for deliverables.
- Lead global brand strategy rollout and associated communications plan in partnership with key internal functions/stakeholders
- Oversee trade event logistics
- Responsible for executing website and social media updates
- Manage internal communication newsletters
- Monitor, measure, and analyze the effectiveness of marketing initiatives as they relate to the overall goals of the region, industry, and business unit.
- Manage analytical review projects to be used to inform strategic decisions by key stakeholders in addition to being used to improve content strategies and marketing tactics.
- Create and maintain metrics reports on marketing activities measuring effectiveness and business impact
- Optimize marketing automation and lead the nurturing process through email, content, and social channels
- Manage various email campaigns, including template design, calls-to-action, and content used in email sending, nurture, and drip campaigns
- Quantifying and qualifying the market opportunity, its impact/implication for BDG, and when to facilitate/challenge choice
- Ability to correlate the understanding of the customer's jobs-to-be-done, the current product/service or the need to create a new product/service, and the user scenarios to build, scope, present, and steer the business case to evaluate and prioritize an opportunity segment critically.
- Build media relationships to create PR and editorial opportunities that will enable a consistent cadence in targeted channels.
- Connect with influential media outlets and journalists to establish Blue Diamond Global Ingredients Division as the experts and go-to resource for information as it relates to the region and industry
- Create content regularly to grow the company's footprint (press releases, announcements, advertorials, etc.)
- Develop or direct press releases, scripts, and editorials.
- Collaborate with designers, product managers, sales professionals, and industry experts and agencies to create relevant and impactful communications based on the Integrated Marketing and Communications Plan
- Lead and manage input on strategic considerations, branding alignment, Value Propositions, positioning, messaging, content strategy, and creative strategy
- Manage website content and guide identification/prioritization of website functionality needs for commercial content delivery and effectiveness
- Execute organization of trade event logistics (booth setup/takedown, electrical, WIFI, customer social events, sales collateral, etc.)
- This job description reflects management's assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.
MINIMUM JOB REQUIREMENTS
- Bachelor's Degree in Marketing, Communications, Business, or related field.
- 5 years of communications and/or product marketing experience.
- Exceptional written and verbal communication skills.
- Ability to work and collaborate as part of cross-functional team.
- Understanding of and experience with global B2B brand/image development and management
- Integrated marketing communications planning and program/project management skills
- Understanding and experience with traditional and digital media channels and production processes
- Creative, independent thinker, and self-starter
- Exceptional organizational skills and the agility to manage multiple initiatives and changing
- Travel up to 20% depending on tradeshow volume and regional market responsibilities.
PREFERRED SKILLS AND EXPERIENCES
- B2B and/or Ingredient marketing experience
SUPERVISORY RESPONSIBILITIES
Typical number of Direct Reports
- N/A
PHYSICAL DEMANDS
Sitting for long periods, operating a computer keyboard, some light lifting of supplies, occasionally making deliveries to other areas, and occasionally confinement to the work area. Ability to lift boxes up to 50 lbs
WORK ENVIRONMENT
General office environment with frequent interruptions and/or distractions with low noise levels, adequate lighting, and comfortable temperature. Occasional stressful work environment
WHY BLUE DIAMOND?
In addition to working at the world’s largest, state-of-the-art almond manufacturer, we offer a safe and collaborative team environment, with numerous opportunities for free training and career advancement. Check out the BDG Benefits, Health & Wellness Guide HERE .
Grow your career. Partner with us. We Are the Almond People!
Ready to get started? Apply now!
Blue Diamond Growers (BDG) is an Equal Employment Opportunity Employer. BDG provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information. BDG also complies with all provisions of the U.S. Government's Executive Order 11246 dated September 24, 1965 and the rules, regulations and relevant orders of the Secretary of Labor.
What We Do
Blue Diamond Growers is on a global mission to share the benefits of almonds with the world.
Blue Diamond Growers is the world's largest almond processing and marketing company. We are the world’s leading almond brand, and we’re focused on building markets and creating new products to deliver the benefits of almonds to the world. Made up of more than 3,000 growers, we’re cooperatively owned by half of the state's almond growers who produce over 80 percent of the world almond supply.
The California almond crop is marketed to all 50 states and more than 90 foreign countries, making almonds California's largest food export, the sixth largest U.S. food export and the #1 specialty crop in America. We keep that market-leading position by remaining strategically ahead of the curve, with continual innovations in our award-winning processing plants and information technology systems that have grown by leaps and bounds to support global growth.
Our biggest point of differentiation, though, is our people. Through cooperation and teamwork, we, the Almond People as we’re affectionately known, deliver the best-tasting, highest-value almonds and almond products in the world.
This is an exciting time at Blue Diamond where every team member can showcase their talents and contribute in new and innovative ways to drive accomplishments. The opportunity is here for each of us to step up, take our futures in hand and find new ways to achieve at Blue Diamond. We’re building on our strengths, learning as we go, trusting one another and realizing unprecedented levels of success.
Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
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