We believe in the power and joy of learning
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values diversity, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/.
What you'll do here:
As a Product Marketing Manager at Cengage, your role will involve marketing a portfolio of Decision Science and Finance higher ed products. You'll partner closely with product team members, sales, faculty marketing, events marketing, and brand creative services to make a significant impact. By providing messaging and market knowledge-based prioritization, you'll craft coordinated campaigns and sales enablement strategies to achieve corporate and portfolio revenue, retention, and growth goals.
Here are some of the essential duties and responsibilities you'll have in this role:
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Strategize with Product Managers and Sales partners on key targets, opportunities, and competitors. Form relationships with key market influencers and advocates
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Tell a compelling product story that engages our sales force, gains new customer markets, and drives revenue
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Partner with product teams to craft internal and external messaging about new and existing capabilities, features, and products
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Develop and promote customer-facing events and presentations to drive activations, sales conversions, and customer usage
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Build and manage customer-facing product information and content for priority products, collaborating with our sales enablement, customer marketing & web team to ensure accurate representation for sales tools, campaigns and Cengage sites.
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Track and analyze portfolio sales pipeline using Salesforce CRM reports and dashboards.
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Analyze your business and align marketing strategies to the most important portfolio product drivers
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Plan & implement conference and event strategies
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Compile analytics for sales and marketing campaigns and share feedback with respective teams
Skills you'll need here:
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Bachelor's degree or equivalent experience, preferably in Marketing, Business, Sales, or Communications
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3+ years of Marketing or Sales experience
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Outstanding presentation skills in person and in a virtual environment
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Strong social skills; ability to work well with other team members, customers, sales, and collaborators across the organization
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Outgoing and positive with a focus on building and managing relationships
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The creativity and resourcefulness needed to build engaging content strategies, story telling & marketing tactics
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Passionate about digital education and customer outcomes
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Experience working with a sales force a plus
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Experience planning customer events and conferences, a plus
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Basic sales training video creation and editing skills a plus
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Experience selling or marketing Higher Ed products, especially Business Statistics, Data Analytics and Finance market knowledge, a plus
Cengage Group's Higher Education business, Cengage, supports learning and student success by providing materials and digital solutions to faculty and students enrolled in two-year, four-year and vocational programs. We currently serve more than 10 million of the 18 million students in US higher ed. Setting a new standard of service for our customers, we deliver quality, easy-to-use course materials from textbooks and eBooks to courseware such as MindTap and WebAssign. In the US, we offer Cengage Unlimited and Cengage Unlimited for Institutions. We help instructors be better teachers, we help institutions solve problems and we empower students to leverage the power and joy of learning to transform lives.
Cengage Group does not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.
Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1 (617) 289-7917.
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$58,300.00 - $93,200.00 USD
Top Skills
What We Do
With more than 100 years of serving learners, Cengage Group is a global edtech company that enables student choice. No matter how, where, when or why someone wants to learn, our portfolio of education businesses supports all students, from middle school through graduate school and skills education, with quality content and technology. Collectively, our three business units – Cengage Academic, Cengage Work, and Cengage Select – help millions of students each year in more than 125 countries achieve their education and career goals and lead choice-filled lives. Visit us at www.cengagegroup.com
Why Work With Us
Our employee experience centers around a shared purpose: to help millions of learners achieve their dreams and improve their lives through education. Whether you want to make a difference in the world or start a fulfilling career in edtech, we focus on providing our employees with meaningful work while empowering them with resources to succeed.
