Product Marketing Manager

At Topsort, we're reshaping the e-commerce landscape with our cutting-edge growth media infrastructure and tools. We believe in making advertising intuitive, intelligent, and genuinely cool, without any of the creepy ads or cookie-obsession (well, maybe just the chocolate ones). In a rapidly changing industry, we're on a mission to democratize monetization access for all and ensure that advertising doesn't leave any brand or seller feeling confused or overwhelmed.

Our team is all about straightforward communication, embracing feedback without taking it personally, and fostering a super collaborative environment. We thrive on working together, lifting each other up, and getting things done with a sense of urgency. We're the kind of team that loves making bold choices, sharing extraordinary opinions, and maintaining a 100mph pace. No endless meetings here – if it can be done today, we're all about getting it done today.

Key Responsibilities

• Be responsible for developing and executing product marketing strategies that drive awareness, adoption, and growth of our product offerings. Collaborate closely with product, sales, marketing teams to craft compelling messaging, create go-to-market strategies, and support product launches.
• Craft compelling product narratives that effectively communicate our value proposition. Develop and execute go-to-market strategies for new product launches and feature releases, including defining target customer segments, competitive positioning, and messaging.
• You will create and write copy for all prospect and customer-facing marketing, including websites, email campaigns in Hubspot, banner ads, videos, sales materials, and more.
• Conduct ongoing market research to identify customer needs, market trends, and competitive dynamics, and translate these insights into actionable strategies.
• Create strategic marketing content, including blog posts, webinars, and others, to attract new customers.
• Collaborate with other teams and lead the strategy and creation of top-performing content (e.g., headlines, landing pages, PR-facing promotions, e-books, podcasts, guides, videos, webinars, among others.).
• Track and analyze the performance of product marketing campaigns and activities, using data to optimize and refine strategies for maximum impact.
• Build relationships with key customers and create case studies, testimonials, and other customer-focused content to drive product adoption and loyalty.

What we expect from you

• Bachelor’s degree in Marketing, Computer Science, or any other related fields and MS/MBA with excellent grades and intellectual rigor.
• 7+ years experience as a Product Marketing Manager or a similar position in a tech startup environment. 
• Experience using Hubspot & WebFlow CMS.
• Exceptional content creation skills, with experience developing short- and long-form content across both internal and external communications.
• Startup hustle and speed: You’re able to work hard, move fast, adjust to a dynamic environment, and sell to complex organizations and technical customers
• Team Player: lone wolf style sales are from the past, at Topsort, it’s about being a sports team that achieve goals together.
• This is an Onsite position Monday - Thursday, and Friday is WFH flexibility.

What is it like to work at Topsort?

• Direct and Speedy: We give candid feedback, push each other to set higher goals and produce more impact by always thinking “how do we do this faster and better”
• Valued for Your Individuality: From personalized birthday gifts to work anniversaries, and management training program or in-person gatherings or career talks and mentorships, part-time DJs and tik-tok vloggers are also commercial leaders and technical staff at Topsort. We don’t take management with a cookie cutter approach - but rather we cherish your quarkes and think it makes us stronger.
• Constant Improvement: The best way to grow is by doing, Topsort team is made of action-driven, intelligent, and curious individuals who are constantly seeking improvements and reinventions that lead to be a better output and never content with the status quo.
• Embrace a Sports Team Mentality: We are all helpful and collaborative internally. You are ultimately surrounded by just different people that are all here to help you get the job done and shine as team.
• Silicon Valley to the World: We were born in the pandemic by Stanford and Harvard alum cofounders who offers remote-working options with coworking memberships and (at least) once a year in person offsite gathering. You’ll be welcomed by coworkers in 11 countries that all bring a unique perspective to the company from day 1.
• Of course, 401k, dental, medical and vision insurance - and we continually add to our benefits package based on employee preferences and feedback, ensuring that we take care of our team in the best possible way!

Topsort is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.