Product Marketing Manager

Product Marketing Manager 

Locations: Chicago (Office), Austin (Hub), Boston (Hub), NYC (Hub)

Note: We work in a hybrid set-up at Showpad where we value in-person interaction and flexibility. That means we expect to see you in the office twice a week and in hub locations we come together at least once a month.

Job Description
The Product Marketing Manager will play an important role in helping shape Showpad’s messaging, positioning, and go-to-market strategy. In this role, you’ll collaborate with Product, Sales, Enablement, and Marketing teams to lead product launches, develop content, and drive product adoption. You’ll contribute to building compelling messaging, creating enablement resources, and executing campaigns that help showcase the value of Showpad’s products to customers and prospects. This position will report to the Director of Product Marketing.

As the Product Marketing Manager, you will:

• Coordinate Product Launches: Collaborate with cross-functional teams to assist in launching new features and enhancements, helping optimize the release process.
• Messaging & Positioning: Develop clear, compelling, and differentiated messaging that resonates with our target audiences.
• Content Development: Create targeted content for various channels, including presentations, website copy, social media, webinars, and sales enablement materials.
• Drive Adoption & Engagement: Work with customer marketing and cross-functional teams to support campaigns aimed at educating and engaging our customer base to drive adoption.
• Sales Enablement: Partner with the sales enablement team and go-to-market leaders to deliver resources that help sellers effectively communicate the value of our products.
• Performance Tracking: Track key metrics and gathering data-driven insights to help optimize product marketing strategies.

What You’ll Bring:

• 3–5 years in product marketing, marketing, or a similar role, ideally within a B2B SaaS or tech environment.
• Strong writing and presentation skills, with the ability to translate technical concepts into easy-to-understand narratives.
• Experience collaborating with cross-functional teams to execute product marketing initiatives.
• Strong organizational and project management skills with the ability to manage multiple priorities.
• A data-driven mindset with the ability to analyze metrics and apply insights to improve outcomes.
• A proactive and strategic approach to problem-solving with a strong attention to detail.
• Flexibility and enthusiasm for learning new areas of the business and taking on new projects.
• A team player attitude, with a collaborative mindset and willingness to share ideas and best practices.
• Familiarity with tools such as Salesforce, Google Analytics, and project management tools (e.g., Asana) is a plus.

Company Highlights: 

 Founded in 2011, Showpad is the world’s leading Enablement Operating System (eOS™). We align Sales and Marketing teams around impactful content and measurable engagement, enabling sellers to build unique buying experiences and continuously improve conversion rates. Sellers close more deals – faster – with Showpad.

With dual-headquarters in Ghent and Chicago, regional offices in London, Munich, Bucharest and Wroclaw, and remote hubs across the US and EMEA, Showpad is powered by a diverse global workforce of more than 400 people. Our employee value proposition centers around impact, purpose and belonging. Our culture is based on flexibility, trust and setting people up for success. At Showpad, we foster inclusion, innovate for impact and never stop to raise the bar. We take serious care of our people but never take ourselves too seriously.

What you can expect from Showpad

We welcome every voice and are committed to building a truly inclusive environment where your differences are not just welcomed, they are celebrated. We’re building a best-in-class experience for our employees and are always identifying opportunities to encourage our team to be their authentic selves. Whether that’s paid parental leave, paid holidays (including Juneteenth and paid time off to vote), paid time off to volunteer at non-profit organizations, personal development opportunities or professional stretch assignments, you can expect Showpad to support you. 

We are committed to creating a diverse and inclusive organization and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other dimensions of identity.

This organization participates in e-verify 

For more information on e-verify, click here