Product Marketing Manager

Welcome to Archipelago, where we're redefining the landscape of commercial property insurance with our AI-powered data network. We believe in the power of accurate information to drive meaningful business decisions and offer solutions to generate that accurate information as easily and efficiently as possible. By connecting brokers, owners, and insurers, we empower our customers to navigate the complexities of the property insurance and risk management processes with confidence.

Archipelago was founded in 2018 and serves many of the world’s largest property brokers and their clients, representing over 500 of the worlds largest and most dynamic commercial property portfolios to improve their data and better represent their risks. Archipelago has achieved Series B funding from industry-leading investment partners including Scale, Canaan Partners, Ignition Partners, Prologis Ventures, Stone Point Capital, and Zigg Capital.

Join us at Archipelago and be part of a team dedicated to transforming the commercial property insurance industry. We're seeking individuals with a passion for innovation, a commitment to excellence, and a drive to further elevate and empower our customers. 

If you're ready to make a meaningful impact and be part of a dynamic, forward-thinking company, we invite you to explore our job opportunities and join us on our journey to keep data accurate and workflows seamless.

NOTE: Candidates are to be located in New York, NY metro areas only as this is a hybrid role where you are required to come into our New York, NY based office twice a week.  

Who you are: 

We're seeking an experienced Product Marketing Manager with a strong background in SaaS and Product-Led Growth (PLG) to own the end-to-end product marketing strategy and execution for our solutions. This role requires a strategic thinker who can craft compelling product narratives for various market segments and stages of the lead journey, drive product launches, and collaborate cross-functionally to accelerate product adoption and growth.

Responsibilities:

• Go-to-Market Strategy: Develop and execute comprehensive go-to-market (GTM) plans for new product launches, features, and releases, and integrate it into marketing campaigns across various channels (email, social, content, events) to generate demand and nurture leads.
• Product Positioning & Messaging: Craft compelling product positioning, value propositions, and messaging frameworks that resonate with our target audience.
• Product-Led Growth (PLG): Leverage PLG strategies to drive product adoption, user activation, and self-service growth.
• Customer Insights & Market Research: Conduct research to understand customer pain points, market trends, and competitive landscape to inform product and marketing strategies.
• Sales Enablement: Create sales collateral, training materials, and product demos to equip sales teams for effective customer engagement.
• Content Creation: Develop high-quality content such as case studies, white papers, and webinars to drive thought leadership and customer education.
• Analytics & Reporting: Track and analyze product marketing metrics to optimize strategies and demonstrate ROI.

Qualifications:

• 5+ years of product marketing experience in a SaaS environment, with a focus on PLG strategies.
• Proven track record in developing and executing successful GTM plans and product launches.
• Deep understanding of SaaS business models, PLG methodologies, and growth metrics.
• Exceptional written and verbal communication skills, with experience crafting compelling product narratives.
• Strong analytical mindset, with the ability to leverage data for decision-making and strategy optimization.
• Experience with customer research, competitive analysis, and market segmentation.
• Ability to collaborate cross-functionally with product, sales, customer success, and marketing teams.
• Highly organized, self-motivated, and able to thrive in a fast-paced, agile environment.

Required Skills:

• Experience with tools like HubSpot, Salesforce, Google Analytics, ZoomInfo.
• Familiarity with A/B testing, user onboarding flows, and conversion rate optimization.
• Experience in ABM is strong plus
• Experience with Adobe Creative Suite and Figma is a strong plus

Benefits

We offer benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Company Equity Program
• Medical, dental, vision and life insurance
• Flexible Time Off
• Mental Health programs

*All benefits are subject to change at management’s discretion. 

Salary Range in CA/NY:  $120,000 - $160,000

We are an equal opportunity employer with a commitment to diversity.  All individuals, regardless of personal characteristics, are encouraged to apply.  All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.