Product Marketing Manager

So, what’s the role all about?

NICE is seeking a Product Marketing Manager to join our dynamic and growing Financial Compliance software solutions team. We’re the market leader in trade-related communications compliance and surveillance applications for institutional trading, wealth management and buy side firms. Compliance is a critical and growing area with total spending by our target market expected to exceed $1B annually. The Product Marketing Manager will be a self-starter that can lead cross functional teams to create compelling messaging, execute successful campaigns and write engaging content.

How will you make an impact?   

• Partners with Marketing, Sales and Product Management to develop the messaging and positioning for our industry leading communication compliance recording, archiving and surveillance solutions.
• Help execute successful go-to-market strategies, lead generation and social media campaigns and represent NICE Compliance at industry events.

• Write content for marketing collateral including brochures, articles, case studies, eBooks, white papers, ROI tools and webinar presentations.

• Support and participate in sales training.
• Complete qualitative assessment of competitors and their capabilities.
• Support partner programs and partner sales activities.
• Work with sales team and social media marketing partner to creatively build and maintain a strong social media presence.

Have you got what it takes?

• Knowledge & Proficiency in Core Product Marketing Skill Areas:
• Content Creation
• Buyer Persona Profile Analysis, Messaging & Positioning
• Internal Communications & Training
• Lead tracking and overall marketing program measurement
• Communication Skills:
• Excellent written & verbal communication
• Excellent presentation skills
• Business negotiation skills
• Comfortable presenting to groups of 2 to 200
• Social media marketing skills
• Product Marketing and/or Marketing Experience: 5-10 years of marketing experience including owning marketing campaigns from start to finish
• Experience with Product Marketing Concepts such as buyer-persona targeting, development & communication; pipeline management; product launches
• Experience writing and creating marketing collateral
• Strong verbal and written communication skills
• Ability to thrive in a dynamic environment
• Undergraduate Education, MBA a plus
• Other desired attributes: Familiarity with financial services including institutional trading, retail brokerage and compliance

What’s in it for you?

Join an ever-growing, market disrupting, global company where the teams – comprised of the best of the best – work in a fast-paced, collaborative, and creative environment! As the market leader, every day at NICE is a chance to learn and grow, and there are endless internal career opportunities across multiple roles, disciplines, domains, and locations. If you are passionate, innovative, and excited to constantly raise the bar, you may just be our next NICEr!

Enjoy NICE-FLEX!

At NICE, we work according to the NICE-FLEX hybrid model, which enables maximum flexibility: 2 days working from the office and 3 days of remote work, each week. Naturally, office days focus on face-to-face meetings, where teamwork and collaborative thinking generate innovation, new ideas, and a vibrant, interactive atmosphere.

Requisition ID: 5581
Reporting into: Director, Product Marketing, Compliance
Role Type: Individual Contributor