Company Description
Aboitiz Foods is an integrated regional food and agribusiness company dedicated to creating a high-performance culture anchored on our time-honored values of Integrity, Teamwork, Innovation, and Responsibility. Through the collective strengths of our subsidiaries, Pilmico and Gold Coin, we believe in sustainably feeding Asia’s growth from mill to meal.
We are constantly improving and optimizing our processes by integrating the value chain around Asia. We leverage our sector expertise and capabilities to deliver quality every time. With our world-class technology and culture of constant innovation, we devote ourselves to serving you better.
At Aboitiz Foods, we embrace change and inspire innovation, leading the way in food and agribusiness solutions. Join us as we shape the future of food in Asia and build a culture where, together, we nourish the future.
https://www.aboitizfoods.com/
Job Description
The Product Marketing Manager will support the Food Group and Country operations in developing the Agribusiness for the Poultry category. This role focuses on product innovation and managing new product ranges by utilizing market studies to validate concepts and ideas. The position reports to the Vice President - Marketing, Agribusiness COE, and works closely with the Research & Technology Development and local Sales teams.
Key Tasks
- Lead / Facilitate Assigned Product/Category - Lead and facilitate key stakeholders in managing the assigned segment across the food group.
- Market Research - Work with the Market Research Manager in gathering market data and competitive intelligence for assigned segments; translate these into relevant insights to serve as the foundation for new concepts and innovation
- Category Development - Have a clear understanding of the products, markets & consumers to enable him/her to grow the category for the food group by identifying opportunities and appropriate products and innovation for the market
- Product Management - Work with the Research & Technical Development team with regards to technical product development. Be able to take care of product information ensuring adherence to set regulations; he/she will identify the key product features, benefits and reasons to believe from a technical product point of view; these can be then translated into relevant story telling ℅ the Brand Team
- Packaging Development - Lead the packaging aspects taking into account local market needs / costs / social requirements
- Pricing / P&L / Budget Management - Will co-own the P&L of assigned products and categories. He/she will be responsible for total category budget management and will be in close partnership with the Research & Technical Development team, Brand, Marketing and Sales teams to help drive and support brand activation in identified key channels
- Help Manage and maximize opportunities in the identified sales channels - offline and online. Will work closely with the Sales, Trade Marketing, E-commerce and Brand teams.
Qualifications
Education:
- Must possess at least a Bachelor's/College Degree in Business Management/Administration; Marketing; Engineering; Veterinary Medicine or Animal Nutrition
Experience:
- At least 8 years work experience in agribusiness / feeds category - Poultry with a good balance between product knowledge and marketing activation
- Regional (Asia) experience is desirable
Additional Information
Can speak fluent English
Top Skills
What We Do
PILMICO FOODS CORPORATION, the food and agribusiness subsidiary of Aboitiz Equity Ventures, is considered as one of the largest flour milling companies in the Philippines. We are primarily engaged in the manufacture of wheat flour and wheat by-products and have been ranked among the top three domestic flour producers in terms of sales. We import both soft and hard wheat, the primary raw material for our products, from the United States and Canada. All our flour products are fortified with Vitamin A and Iron, and certified with Halal and Sangkap Pinoy seal. Through our Research and Training facilities located in Luzon and Mindanao, we also offer technical services and bakery trainings to meet the needs of our stakeholders. Our products are distributed all over Philippines through distributors and dealers. We have also expanded the reach of our flour products to the ASEAN region, exporting to countries like: Vietnam, Thailand, Malaysia, Myanmar and Hongkong. True to our brand promise of being Partners for Growth, we advance our business and communities by providing business solutions and building partnerships for growth
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